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Consumer Demand & Behaviour

What South Africans are searching for, when demand peaks through the year, and the behaviour and myths hiding behind the numbers.

288 charts in this topic · see them live in the feed →

Which province is climbing OUT of its shell fastest? chart only
Which province is 'growing up' fastest? chart only
Whose nightlife is actually alive? chart only
Which province got the most romantic? chart only
Who would've thought… Halloween Party is back chart only
Winter Birthdays is quietly fading out chart only
There's a right time to Google Patio Heater Hire — and SA knows it chart only
Outdoor Heater Hire only exists in one season chart only
Heater Hire only exists in one season chart only
White Party: up and to the right chart only
Pure December energy: SA's most festive searches chart only
‘Gen Z stopped drinking’? Not in South Africa chart only
‘Nobody parties anymore’? The data disagrees chart only
You can see load-shedding end in party data chart only
The party trends 1 trend map: what's big, what's booming chart only
Growth vs festive spike: the party trends 1 map chart only
The biggest seasonal swings in SA search chart only
The most seasonal party trends 1 searches chart only
When South Africa searches: the seasonality heat grid chart only
Everything South Africa searches, sized by volume chart only
The party trends 1 landscape, sized by search volume chart only
The anatomy of South African search, ring by ring chart only
Star power vs the long tail, by category chart only
The party trends 1 cube: volume × growth × seasonality chart only
Coffee Bars: up and to the right chart only
South Africa is cooling on Modern Decor chart only
The slow, unstoppable rise of Fresh Flowers chart only
Bridal Showers is quietly fading out chart only
Baby Shower is quietly fading out chart only
Balloon Arch has peaked — and it's sliding chart only
Balloon Garland is quietly fading out chart only
Gender Reveal Party is quietly fading out chart only
Down, out, and somehow back: Clown returns chart only
Black Gold Party is quietly fading out chart only
South Africa is cooling on Pampas Grass chart only
The slow goodbye to Masquerade Party chart only
360 Booths: up and to the right chart only
Flower Wall is quietly fading out chart only
The slow goodbye to Boho Decor chart only
Rustic Decor is quietly fading out chart only
South Africa is cooling on Luxury Decor chart only
Digital Invitations has peaked — and it's sliding chart only
South Africa is falling for Indoor Playgrounds chart only
South Africa is cooling on DIY Parties chart only
South Africa is cooling on DIY Party chart only
The slow goodbye to Backdrop Walls chart only
The slow goodbye to Princess Party chart only
Dinosaur Party is quietly fading out chart only
Pottery Workshops is quietly fading out chart only
The slow, unstoppable rise of Play Centres chart only
South Africa is cooling on New Years Parties chart only
South Africa is cooling on 80s Party chart only
Give it a year — Lemon Party is going mainstream chart only
Bachelorette Party has peaked — and it's sliding chart only
Mist Cooling Systems is quietly taking over chart only
Fiesta Party is quietly fading out chart only
Minimalist Decor has peaked — and it's sliding chart only
Remember Generator Hire? Nobody's searching it anymore chart only
South Africa is falling for Obstacle Course chart only
Unicorn Party is quietly fading out chart only
The slow goodbye to Glow Party chart only
Graduation Parties is quietly fading out chart only
The slow goodbye to 70s Party chart only
Hawaiian Party has peaked — and it's sliding chart only
The slow goodbye to Gaming Tournaments chart only
Give it a year — Jumping Castle Party is going mainstream chart only
90s Party has peaked — and it's sliding chart only
South Africa is cooling on Arch Backdrop chart only
South Africa is cooling on Great Gatsby Party chart only
South Africa is cooling on Neon Party chart only
Community Halls is quietly taking over chart only
South Africa is cooling on Sonic Party chart only
Pajama Party has peaked — and it's sliding chart only
Instant Prints: up and to the right chart only
South Africa fell out of love with Balloon Backdrop chart only
Fashion Party has peaked — and it's sliding chart only
Give it a year — Candy Floss Party is going mainstream chart only
The slow goodbye to Spa Party chart only
Mechanical Bull: up and to the right chart only
Soft Play is on a tear — and climbing chart only
Colour Party has peaked — and it's sliding chart only
Spa Parties has peaked — and it's sliding chart only
Light Up Numbers is quietly fading out chart only
Carnival Party is quietly fading out chart only
Mermaid Party has peaked — and it's sliding chart only
The slow goodbye to Industrial Decor chart only
South Africa is cooling on Ghost Chairs chart only
South Africa is cooling on Scandinavian Decor chart only
The slow goodbye to Stretch Tent Hire chart only
The slow goodbye to Sweet Tables chart only
Pamper Party is quietly fading out chart only
Ambient Lighting is quietly taking over chart only
Give it a year — Water Jumping Castle is going mainstream chart only
Safari Party is quietly fading out chart only
Jungle Party is quietly fading out chart only
The slow goodbye to Art Party chart only
Harry Potter Party has peaked — and it's sliding chart only
The slow goodbye to Pool Party chart only
RIP House Party chart only
Bluey Party is on a tear — and climbing chart only
South Africa is cooling on Silent Disco chart only
South Africa is cooling on Wild One Party chart only
Dog Birthday Parties has peaked — and it's sliding chart only
South Africa is cooling on Picnic Party chart only
Cross Back Chairs is on a tear — and climbing chart only
Hold on… when did everyone start searching Bubble House? chart only
South Africa is cooling on Aisle Decor chart only
Coquette is the trend that refuses to slow down chart only
The slow goodbye to Superhero Party chart only
Farm Party is quietly fading out chart only
Personalized Balloon is quietly fading out chart only
The slow goodbye to Festival Party chart only
The slow goodbye to Boho Party chart only
Batman Party is quietly fading out chart only
South Africa is cooling on Pony Party chart only
South Africa is cooling on Magic Party chart only
Flower Runners has peaked — and it's sliding chart only
The slow goodbye to Candy Buffets chart only
The slow goodbye to Outdoor Parties chart only
The slow goodbye to Mexican Fiesta Party chart only
Boat Party has peaked — and it's sliding chart only
Hold on… when did everyone start searching Old Money? chart only
Hanging Candles is quietly fading out chart only
Backyard Parties is quietly fading out chart only
South Africa is cooling on Marquee Numbers chart only
Confetti Balloons has peaked — and it's sliding chart only
Give it a year — Festoon Lights is going mainstream chart only
The great Pokemon Party crash chart only
Tropical Party has peaked — and it's sliding chart only
Staff Appreciation Days is on a tear — and climbing chart only
Makeup Party is quietly fading out chart only
South Africa is cooling on Braai Party chart only
Yacht Party is quietly fading out chart only
Out of nowhere: Lilo Stitch Party is exploding in South Africa chart only
South Africa is cooling on Bohemian Party chart only
South Africa is cooling on Valentines Parties chart only
Donut Wall has peaked — and it's sliding chart only
Give it a year — Retirement Parties is going mainstream chart only
Bee Party is quietly fading out chart only
Out of nowhere: Bubble Houses is exploding in South Africa chart only
Movie Night Party has peaked — and it's sliding chart only
Hold on… when did everyone start searching Mirror Signs? chart only
360 Photobooth Hire is quietly taking over chart only
The slow goodbye to Modern Tablescape chart only
Avengers Party is quietly fading out chart only
Product Launches has peaked — and it's sliding chart only
Hold on… when did everyone start searching Stitch Party? chart only
Valentines Party is quietly fading out chart only
Easter Party is quietly fading out chart only
South Africa is cooling on Candyland Party chart only
Round Backdrop is quietly fading out chart only
Down, out, and somehow back: Dark Academia returns chart only
Peacock Chairs has peaked — and it's sliding chart only
Led Balloons has peaked — and it's sliding chart only
Scavenger Hunt Party has peaked — and it's sliding chart only
Outdoor Cinema Hire is quietly fading out chart only
Roaring 20s Party is quietly fading out chart only
Mobile Bar Hire has peaked — and it's sliding chart only
The slow goodbye to Balloon Wall chart only
Glam Decor has peaked — and it's sliding chart only
The slow goodbye to Summer Birthdays chart only
Custom Printed Balloons has peaked — and it's sliding chart only
South Africa is falling for Paint Sip Party chart only
The slow goodbye to Nerf Party chart only
The slow goodbye to Uv Party chart only
Treasure Hunt Party has peaked — and it's sliding chart only
The slow, unstoppable rise of Paint And Sip Party chart only
Paris Party has peaked — and it's sliding chart only
Give it a year — Led Dance Floors is going mainstream chart only
Roblox Party: up and to the right chart only
Animal Party: up and to the right chart only
The great Music Festival Party crash chart only
Ice Cream Party has peaked — and it's sliding chart only
Hulk Party has peaked — and it's sliding chart only
TikTok Wall has peaked — and it's sliding chart only
The Stitch Parties takeover is real chart only
Rustic Bars has peaked — and it's sliding chart only
Dragon Party is quietly fading out chart only
Pastel Balloons is quietly fading out chart only
South Africa is cooling on Red Carpet Party chart only
2000s Party has peaked — and it's sliding chart only
South Africa is cooling on Champagne Party chart only
Easter Parties is quietly fading out chart only
The slow goodbye to Beach Party chart only
Rustic Party is quietly fading out chart only
Rustic Centrepieces has peaked — and it's sliding chart only
The slow goodbye to Petting Zoo Party chart only
South Africa is cooling on Clown Party chart only
The slow goodbye to Science Party chart only
Donut Party is quietly fading out chart only
Balloon Columns is quietly fading out chart only
South Africa is cooling on Puppy Parties chart only
South Africa is cooling on Galaxy Party chart only
Whatsapp Invitations is quietly fading out chart only
Flower Meadows is on a tear — and climbing chart only
Adventure Party is quietly fading out chart only
Down, out, and somehow back: Barbiecore returns chart only
Hold on… when did everyone start searching Quiet Luxury? chart only
Taylor Swift Party is quietly taking over chart only
South Africa is cooling on Astronaut Party chart only
The slow goodbye to Formula One Party chart only
South Africa is cooling on Sweet Cart Hire chart only
Power Rangers Party is quietly fading out chart only
The slow goodbye to Rustic Backdrop chart only
Bicycle Party: up and to the right chart only
The slow goodbye to Pony Ride Party chart only
The slow goodbye to Sweet Shop Party chart only
The slow, unstoppable rise of Pizza Stations chart only
Cottagecore Decor is quietly fading out chart only
South Africa is falling for Obstacle Course Party chart only
Balloon Mosaic Numbers has peaked — and it's sliding chart only
The slow goodbye to Paintball Party chart only
Acrylic Welcome Signs has peaked — and it's sliding chart only
The slow goodbye to Woodland Party chart only
The slow, unstoppable rise of Chrome Party chart only
The slow goodbye to Event Hashtags chart only
Shark Party is quietly fading out chart only
Jurassic Party has peaked — and it's sliding chart only
South Africa is falling for Floral Chandeliers chart only
Pastel Rainbow Party has peaked — and it's sliding chart only
South Africa is cooling on Two Wild Party chart only
South Africa is cooling on Glam Party chart only
Nobody saw Cost Per Guest coming — and now it's everywhere chart only
RIP Black Tie Party chart only
Traditional Tea Party is quietly fading out chart only
Hold on… when did everyone start searching Taylor Swift Parties? chart only
The slow goodbye to Lantern Centrepieces chart only
The slow goodbye to Survivor Party chart only
The slow, unstoppable rise of Strawberry Party chart only
Chrome Balloons is quietly fading out chart only
South Africa fell out of love with Balloon Mosaics chart only
The great Light Academia crash chart only
South Africa is cooling on Community Festival chart only
The slow goodbye to Rooftop Party chart only
The slow goodbye to Food Truck Party chart only
South Africa's interest in Live Streaming chart only
Halloween: the forecast to 2028 chart only
South Africa's interest in Florist chart only
South Africa's interest in Lounge Furniture chart only
South Africa's interest in Djs chart only
Bubble Tea: the forecast to 2028 chart only
South Africa's interest in Cocktail Tables chart only
South Africa's interest in Uplighting chart only
South Africa's interest in Princess Characters chart only
Led Uplighting: the forecast to 2028 chart only
South Africa's interest in Jumping Castle chart only
South Africa's interest in Amalfi Coast chart only
South Africa's interest in Gaming Party chart only
South Africa's interest in Silk Flowers chart only
South Africa's interest in Equipment Hire chart only
Team Building: the forecast to 2028 chart only
South Africa's interest in Spotlights chart only
South Africa's interest in Face Painting chart only
South Africa's interest in Garden Decor chart only
South Africa's interest in Escape Rooms chart only
String Lights: the forecast to 2028 chart only
South Africa's interest in Photo Booth chart only
South Africa's interest in Food Trucks chart only
South Africa's interest in Fairy Lights chart only
South Africa's interest in Green Screen chart only
South Africa's interest in Helium Balloons chart only
South Africa's interest in Animal Shows chart only
South Africa's interest in Jumping Castle Hire chart only
South Africa's interest in Hanging Flowers chart only
South Africa's interest in Led Signs chart only
South Africa's interest in Magician chart only
Cupcake Party: the forecast to 2028 chart only
South Africa's interest in Event Coordinator chart only
Tiffany Chairs: the forecast to 2028 chart only
South Africa's interest in Garden Venues chart only
South Africa's interest in Evite Invitations chart only
South Africa's interest in Neon Signs chart only
South Africa's interest in Inflatable Party chart only
South Africa's interest in Fortune Tellers chart only
South Africa's interest in Barbie Party chart only
South Africa's interest in Projection Lighting chart only
South Africa's interest in Styled Dining Tables chart only
Outdoor Cinema: the forecast to 2028 chart only
South Africa's interest in Aesthetic Styles chart only
South Africa's interest in Puppet Shows chart only
South Africa's interest in Edison Bulbs chart only
South Africa's interest in Led Furniture chart only
South Africa's interest in Fundraising Event chart only
South Africa's interest in Wedding Budget chart only
South Africa's interest in Disco Party chart only
South Africa's interest in Corporate Team Building Event chart only
South Africa's interest in Cupcake Decorating Party chart only
Dried Flowers: the forecast to 2028 chart only

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