Consumer Demand

South Africa is cooling on Valentines Parties

Valentines Parties peaked at ~26,850 annual searches in 2023 (+473% vs 2022). 2026 is tracking ~25,793 (projected full year).

Estimated total yearly Google searches for “valentines parties” in South Africa. 2022 (Jun–Dec) and 2026 (Jan–May) are partial in the raw data, so both are projected to full years using the average seasonal shape of 2023–2025.

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