Consumer Demand

South Africa is cooling on New Years Parties

New Years Parties peaked at ~193,370 annual searches in 2023 (+383% vs 2022). 2028 is tracking ~164,957 (projected full year).

Estimated yearly searches for “new years parties” with a fitted trend line extended two years. 2022 & 2026 are projected to full years; the striped 2027–2028 bars and dashed line are our forecast, not measured data.

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