Consumer Demand

Dog Birthday Parties has peaked — and it's sliding

Dog Birthday Parties peaked at ~37,020 annual searches in 2023 (+1% vs 2022). 2028 is tracking ~19,925 (projected full year).

Estimated yearly searches for “dog birthday parties” with a fitted trend line extended two years. 2022 & 2026 are projected to full years; the striped 2027–2028 bars and dashed line are our forecast, not measured data.

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