Consumer Demand

South Africa is cooling on Braai Party

Braai Party peaked at ~26,918 annual searches in 2022. 2026 is tracking ~13,701 (projected full year).

Estimated total yearly Google searches for “braai party” in South Africa. 2022 (Jun–Dec) and 2026 (Jan–May) are partial in the raw data, so both are projected to full years using the average seasonal shape of 2023–2025.

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