Consumer Demand

Valentines Party is quietly fading out

Valentines Party peaked at ~23,150 annual searches in 2023 (+509% vs 2022). 2026 is tracking ~21,476 (projected full year).

Estimated total yearly Google searches for “valentines party” in South Africa. 2022 (Jun–Dec) and 2026 (Jan–May) are partial in the raw data, so both are projected to full years using the average seasonal shape of 2023–2025.

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