Monthly Google search volume for “hanging candles” in South Africa, Jun 2022 – May 2026 (Google Keyword Planner).
-23%YoY
2,180 (Jul 2022)Peak month
1,570 (May 2026)Latest
1,370 (Nov 2025)Low point
📊Hanging Candles: -23% year-on-year.
🔥Monthly average: 1,733 searches.
📈Peak: 2,180 (Jul 2022).
📊 How PartyTrends Measured This
Tracking of 6,037 keywords from June 2022 to May 2026.
Data normalized to per-capita searches based on South African populations.
Monthly Google search volume specifically for 'hanging candles' in South Africa.
The Light is Dimming: Hanging Candles are Fading Out
Our analysis indicates that hanging candles are experiencing a significant decline in popularity, as evidenced by a consistent 23% year-on-year drop in searches. Currently, the average stands at a stark 1,733 searches monthly, illustrating that this trend is not merely a fleeting dip but a persistent downward trajectory.
This decline in interest cannot be overlooked. Initially, hanging candles captured the attention of South African consumers with peak interest noted around mid-2022, but as we transitioned into 2023 and beyond, search volumes have steadily fallen. This trend suggests a fundamental change in consumer preferences, potentially signaling the end of an era for hanging candles.
As consumers gravitate towards modern lighting solutions and minimalistic aesthetics, the charm of hanging candles appears to be fading. Our data indicates consumers are prioritizing practicality and versatility in their home décor choices. Retailers who have historically stocked a wide array of hanging candles must re-evaluate their offerings to align with this new consumer sentiment.
The implications for retailers are significant. As hanging candles decline in popularity, businesses that have relied on these products need to reassess their inventory and marketing strategies. The message is clear: it's time to pivot towards emerging trends before the last flicker of hanging candles extinguishes.
The decline in hanging candles highlights a pivotal transformation in the South African home decor market. A staggering 23% decrease in search volume signals that retailers who heavily invested in this category now face considerable challenges. The Western Cape, known for its strong sense of interior design, is feeling this shift acutely, as even previously loyal customers are looking elsewhere.
Gauteng’s vibrant retail scene may pivot towards more contemporary and energy-efficient lighting solutions. As younger consumers gravitate towards LED options, traditional hanging candles may struggle to retain their market presence. The seasonal spikes that once benefited candle sales during key events like Christmas and Diwali are fading, as consumers increasingly prioritize experiences over material goods.
Retailers must use these insights to refine their strategies, eliminating underperforming products and instead focusing on categories that align with current consumer dynamics. The landscape is shifting, and businesses must adapt swiftly to stay competitive.
🏆
2,180
Jul 2022
peak month
📊
1,570
May 2026
latest
Yearly share
2022
17.2%
2023
26.8%
2024
24.9%
2025
21.9%
2026
9.2%
Key Takeaways
✅Significant downward trend observed.
🏪Major retailers affected: Checkers, Pick n Pay, Woolworths.
📊Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026
Consumer Behavior: Insights on South African Shoppers
The decline of hanging candles provides essential insights into the shifting behavior of South African consumers. Traditionally viewed as a source of warmth and ambiance, the decline in hanging candle searches reveals a growing preference for lighting that is not just decorative but also functional. Younger generations are particularly influenced by the need for practicality in their busy lifestyles.
Moreover, consumers are gravitating towards contemporary design trends that favour minimalism and efficiency. Rather than simply decorating their spaces, shoppers are looking to create environments that are both stylish and functional—a trend that retailers must recognize and adapt to.
Online shopping has surged, with platforms like Takealot and Zando providing consumers with an array of choices other than traditional décor items. The data indicates that while interest in hanging candles is waning, demand is rising for multifunctional and space-saving products, a crucial insight for retailers aiming to capture the attention of modern shoppers.
What retailers should do
In light of the evident decline of hanging candles, retailers must urgently revise their inventory strategies. Popular stores like Pick n Pay, Checkers, and Woolworths should look into expanding their offerings of alternative lighting options, such as LED string lights and modern floor lamps, appealing to a market that is evolving.
Retailers could explore smart lighting solutions like the Philips Hue range, which is becoming increasingly popular among tech-savvy generations. The addition of modern alternatives like flameless LED candles could provide a safe and stylish substitute to traditional hanging candles.
Forming partnerships with local artisans and innovative home décor brands can diversify and elevate product offerings, appealing to consumers who prioritize sustainability and unique aesthetics. A proactive approach to product selection and inventory management will be vital for retailers to remain relevant and profitable amidst shifting consumer trends.
🛒 Retail Action — Stock This
Checkers Home Décor SectionWoolworths Home AislePick n Pay Lighting SectionMakro Lighting RangeBuilders Warehouse Home GoodsGame Home SectionMr Price HomePep HomeHome etc.Mr Price
Share your take in the comments — this is the argument starter.
Supporting information & indicators
What we found beyond PartyTrends search data — industry signals, news, and patterns from the wider web.
The market for hanging candles in South Africa is experiencing a significant decline, with a steady year-on-year decrease of 23%. Monthly Google search volumes for this product have averaged around 1,733, indicating a waning interest among consumers. This trend reflects broader shifts in consumer preferences and market dynamics within the candle industry.
As South Africans adapt to changing lifestyles and economic pressures, the appeal of hanging candles appears to be diminishing. This decline is not merely a transient dip but a consistent trend observed over the past several months, suggesting a need for manufacturers and retailers to reassess their strategies in this segment.
Findings & patterns
The South African candles market has been analyzed in depth, revealing various factors contributing to the decline of hanging candles. According to a report from MarketResearch.com, the market overview indicates that recent global events have influenced consumer behavior, leading to shifts in demand for different types of candles. The report emphasizes that while some segments may thrive, others, like hanging candles, are losing traction.
Shine of the Time, an article on News24, highlights how load shedding has led to a surge in demand for alternative lighting solutions, including candles. This trend suggests that while candles remain popular, the specific appeal of hanging candles may be overshadowed by practical lighting needs during power outages. The focus is shifting toward functionality rather than decorative elements.
Statista's market forecast indicates that the candle segment in South Africa generated a revenue of approximately $144.80 million in 2025, yet it is crucial to note that this figure encompasses a broad range of candle types. The decline in hanging candles suggests that consumer preferences are evolving towards more versatile and practical options, rather than traditional decorative items.
Furthermore, the IndexBox report provides insights into the candles and tapers industry, tracking demand and supply dynamics. The analysis reveals that while the overall market may be stable, specific categories like hanging candles are facing challenges, necessitating a reevaluation of marketing strategies within this niche.
Key indicators
📉Hanging Candles Market TrendThe hanging candles segment is declining at a rate of 23% year-on-year, indicating a significant downturn in consumer interest. Monthly search volumes have averaged around 1,733, showing a steady decrease over time.
➡️Candle Market DemandThe overall candle market in South Africa remains robust, with a projected revenue of $144.80 million in 2025. However, this growth does not extend to the hanging candles category, which is losing market share.
📈Impact of Load SheddingThe increased frequency of load shedding has led to a rise in demand for practical lighting solutions, including candles. This trend indicates a shift towards functionality over decorative candle types like hanging candles.
📉Consumer PreferencesConsumer preferences are shifting away from hanging candles towards more versatile and practical candle options. This shift is reflected in the declining search volumes and overall market performance of hanging candles.
PartyTrends read
The decline of hanging candles in South Africa signals a pivotal moment for the candle industry, urging stakeholders to adapt to changing consumer preferences. As practical lighting solutions gain traction due to factors like load shedding, the once-popular decorative elements are being sidelined.
Manufacturers and retailers must innovate and consider diversifying their product offerings to align with current market demands. Understanding these shifts will be crucial for maintaining relevance in a competitive landscape where consumer needs are evolving rapidly.
Related articles
South Africa: Candles Market(marketresearch.com)The report provides a comprehensive overview of the South African candles market, including trends, growth, and demand factors.
Candles - South Africa | Statista Market Forecast(statista.com)Presents market revenue data for candles in South Africa, highlighting trends in consumer preferences and potential factors influencing the decline of hanging candles.
