Consumer Demand

Fashion Party has peaked — and it's sliding

Fashion Party peaked at ~67,108 annual searches in 2022. 2026 is tracking ~43,781 (projected full year).

Estimated total yearly Google searches for “fashion party” in South Africa. 2022 (Jun–Dec) and 2026 (Jan–May) are partial in the raw data, so both are projected to full years using the average seasonal shape of 2023–2025.

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