What PartyTrends reads in this data

PartyTrends read: Avengers Party is declining — -39% year-on-year. Averaging ~1,281 searches a month. The drop is steady, not a one-off dip.

We track 6,037 Google Keyword Planner keywords nationally (Jun 2022–May 2026), normalised per 1,000 people so Gauteng's population cannot buy the win. On Avengers Party is quietly fading out, the leader is where search intent concentrates — that is not noise, it is where South Africans are actively planning spend.

The gap between provinces is the story: coastal sundowner culture vs inland bulk retail vs KZN's own rhythm. Our team reads this as a structural preference, not a one-month blip.

December still lifts party search 40–60%; load-shedding pushes home-hosting keywords. Mr D and Uber Eats extend the same trend into delivery baskets.

Data from PartyTrends chart (annual totals)
YearValueYoYVerdict
2022 (est.)21,360—Chasing
202316,540-23%Chasing
202414,770-11%Chasing
202513,240-10%Chasing
2026 (est.)10,728-19%Chasing
Headline from the data

Avengers Party averages ~1,281 searches a month (-39% year-on-year). Peak month: 2,240 (Jul 2022).

What this means for the SA market

For the SA market, Avengers Party is quietly fading out splits cleanly by province. Gauteng buyers search differently to Western Cape — Sandton office parties vs Constantia home entertaining. December still spikes 40–60% on most party keywords; load-shedding pushes more home-hosting search.

Brands winning here (Inverroche, Six Dogs Gin, Musgrave Gin, Bespoke Gin) are not accidental — they match the search language we see in the raw data. Laggards are still fighting last season's format.

Picture a Friday in Sandton: search spikes on Avengers Party is quietly fading out aren't abstract — they're someone planning this week's spend. PartyTrends reads the leader as the intent leader.

Picture a Friday in Sandton: search spikes on Avengers Party is quietly fading out aren't abstract — they're someone planning this week's spend. PartyTrends reads the leader as the intent leader.

What the SA consumer is telling us

Search behaviour is confession. When South Africans type these keywords, they are planning a real purchase or night out — not browsing idly. Mr D and Uber Eats extend the same trend into delivery; township taerns and suburban Checkers runs show up as different keyword clusters.

Gen Z skews experience-led venues; older cohorts skew retail bulk. Both show up in our provincial split — which is why the leader leads per capita even when Gauteng wins on raw volume.

Methodology check: 6,037 keywords, Jun 2022–May 2026, per 1,000 people (WC 6.92m · GP 18.2m · KZN 6.37m). Avengers Party is declining — -39% year-on-year. Averaging ~1,281 searches a month. The drop is steady, not a one-off dip.

What retailers should do

Retail playbook: At Pick n Pay, Checkers, Shoprite, Woolworths, category managers should front-face related SKUs where Avengers Party is quietly fading out search is rising. PartyTrends data says stock Inverroche, Six Dogs Gin, Musgrave Gin, Bespoke Gin ahead of generic imports — local relevance wins clicks and basket size.

Promo windows: week before payday, Heritage Day long weekend, December 15–January 5. End-cap + Tops at Spar craft shelf for WC; GP needs bulk multipack + Sandton premium line.

At Pick n Pay, Checkers, Shoprite, Woolworths, Spar, buyers aren't browsing — they're comparing Inverroche, Six Dogs Gin, Musgrave Gin, Bespoke Gin, Whistleblower Gin against last season's habits. End-cap + Tops craft shelf in WC; GP multipack + premium singles in Sandton.

Retail action — stock this
Pick n PayCheckersShopriteWoolworths
avengers partyParty CityAce Party SuppliesBalloon Emporium