For event planners, venues & suppliers

Run your events business on intelligence.

Whether you plan events, run a venue or supply the industry, the same questions decide your year: what's in demand, where, when, and at what price. PartyTrends turns millions of South African search signals and supplier prices into answers you can act on.

Browse the statistics All planner guides

Why event businesses need data

Demand, timing, region and price — in one place

Events is a high-fixed-cost, seasonal business. A venue sitting empty in a slow month and overbooked in a peak one is leaving money on the table both ways. The fix is seeing demand before it arrives.

PartyTrends tracks what South Africans are searching, planning and booking across every category — parties, weddings, corporate functions, food, drink and entertainment. That lets you forecast demand, spot emerging formats early, and shape your packages and marketing around what people will actually want next quarter.

Trend forecasts go further, projecting where categories are heading so you can invest in the services that are growing and stop pushing the ones quietly fading.

Geography is the edge most operators miss. Demand varies sharply between provinces and cities, so the smart move is to market and stock for your specific catchment, not a national average. Our regional maps and province comparisons show exactly where each trend is hot.

And our price tracking keeps your quoting honest and competitive — you can benchmark your pricing against how the wider market has moved and protect your margin without pricing yourself out.

Operator tip: pair the seasonal demand curve with your own booking calendar. Where the market peaks and you're quiet is your marketing opportunity; where you're full and prices are rising is your chance to lift rates with confidence.

Where to start

The intelligence that runs an events business

Each of these maps to a planning, marketing or pricing decision you make every season.

Data set

See demand before your competitors do

Forecast, plan and price with real South African data. Embed our charts in pitches and reports — free, with a credit link.

Explore the statistics

Run your events business on intelligence.

Demand, timing, region and price — in one place

The intelligence that runs an events business

Trend forecasts

Regional maps

Province comparisons

Seasonal demand

Party & event demand

Real cost tracking

See demand before your competitors do