For wedding planners

Plan weddings the market actually wants.

Couples change their minds about themes, colours and budgets faster than ever. PartyTrends shows you what South African couples are searching for, what it costs today, and how demand shifts by season and province — so every wedding you plan feels current and prices out right.

Wedding statistics All planner guides
Why wedding planners need data

The wedding market moves in trends — track them

A wedding is the biggest event most clients will ever pay for, and they research it obsessively. To stay ahead of a couple who has spent months on Pinterest and TikTok, you need to see the same shifts they're reacting to — before they walk in.

Wedding aesthetics have a lifecycle. Bohemian and rustic gave way to modern and minimalist; flower walls and balloon arches surge and fade; micro-weddings rise when budgets tighten. If your portfolio and pitch still lead with last season's look, you read as dated — even if your work is flawless.

PartyTrends tracks the demand curve behind every theme, décor element and wedding service, so you can lead with what's climbing and quietly retire what's fading.

Budgets are the other half of the job. Wedding cakes, catering, décor, drinks and hire have all moved with inflation, and they've moved at different rates. Our price tracking lets you build quotes grounded in today's real numbers, defend them when a couple pushes back, and spot where you can save them money without cutting the wow.

And because demand and budgets differ sharply by province, you can plan for the Western Cape couple very differently from the Gauteng one — with the data to back the difference.

Pitch tip: open your proposal with a chart showing the trend behind your recommended theme. "This style is up 40% in your province year-on-year" turns a subjective choice into an evidence-based one — and makes you the expert in the room.
Where to start

The data that powers a great wedding plan

Each of these feeds a real decision on every wedding you take on.

Data set

Wedding trends

Themes, décor, services and the searches shaping how South Africa gets married.

Explore → Data set

Theme popularity

What's rising and fading across every party and wedding aesthetic.

Explore → Data set

Décor & balloons

Flower walls, arches, backdrops and the décor couples are asking for now.

Explore → Data set

Catering & food

Cake, dessert and catering trends to build a menu that feels current.

Explore → Data set

Drinks & bar

Wine, cocktails and bar trends for the reception that gets talked about.

Explore → Data set

Real price tracking

How wedding cakes, décor, catering and hire have moved — quote with today's numbers.

Explore →

Win the wedding with data on your side

Embed our charts in your proposals and quote from real numbers. Free to use — just credit PartyTrends with a link.

Open wedding statistics