The Cake Coup

Read the full viral breakdown →

Bento cakes (+523%) assassinated the drip cake (−57%). averages ~18,940 searches a month (+523% year-on-year). Peak month: 38,840 (Apr 2025).

Monthly searches for “bento cakes” vs “drip cake” in South Africa, Jun 2022 – May 2026. Two trends, one story.