How sober-curious is South Africa, really?
Read the full viral breakdown →
6 → 7 today averages ~7 searches a month (+13% year-on-year). Peak month: 8 (May 2023).
A custom PartyTrends index: alcohol-free / mocktail / matcha searches as a share of all drink searches. Higher = more sober-curious. Jun 2022 – May 2026.