The data behind how South Africa celebrates
PartyTrends is South Africa's event industry intelligence platform. Every day our systems analyse millions of data points to understand what people search for, book, spend and celebrate — and where the market is heading next.
We replace guesswork with data
The South African events industry is worth billions of rand — yet surprisingly little reliable data exists to help businesses and consumers understand it. PartyTrends exists to change that, combining big data analytics, artificial intelligence, search intelligence and large-scale research into one intelligence platform.
Search intelligence
We track event-related search demand months before trends become visible in the real world.
Trend forecasting
Machine-learning models detect rising, mature and declining trends across every category.
Party economy
We price-track 700+ party items across years and provinces to map real affordability.
Regional mapping
Demand is mapped across provinces and cities to reveal where trends start and spread.
Supplier intelligence
Thousands of suppliers and venues are monitored for growth, authority and reputation.
AI analytics
AI helps find the signal in millions of data points — humans decide what it means.
Wedding & events
From kids parties to weddings and corporate functions, we measure the full event mix.
Open data for media
Journalists and bloggers are free to quote our statistics, charts and rankings.
South African party statistics
Keep scrolling. Every chart below is built from real Google Keyword Planner search volumes (Jun 2022 – May 2026) — provinces, categories and national SA trends.
Building the future of event intelligence
Because the future doesn't belong to those who follow trends — it belongs to those who see them coming.