Western Cape treats rum like a competitive sport
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Western Cape leads on 48.6 — provincial search interest for Western Cape are SA's rum champions.
Searches for rum keywords, converted to **searches per 1,000 people** so a bigger population can't simply buy the win. Based on 6 keywords tracked in all three provinces, Jun 2022 – May 2026. Shown as each province's share of the per-capita total.