The slow, unstoppable rise of Mezcal

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Mezcal peaked at ~143,787 annual searches in 2028 (+13% vs 2027). 2028 is tracking ~143,787 (projected full year).

Estimated yearly searches for “mezcal” with a fitted trend line extended two years. 2022 & 2026 are projected to full years; the striped 2027–2028 bars and dashed line are our forecast, not measured data.