Fermented Drinks is on a tear — and climbing

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Fermented Drinks peaked at ~130,850 annual searches in 2025 (+11% vs 2024). 2026 is tracking ~129,822 (projected full year).

Estimated total yearly Google searches for “fermented drinks” in South Africa. 2022 (Jun–Dec) and 2026 (Jan–May) are partial in the raw data, so both are projected to full years using the average seasonal shape of 2023–2025.