Bourbon: the forecast to 2028

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Bourbon peaked at ~402,384 annual searches in 2028 (+7% vs 2027). 2028 is tracking ~402,384 (projected full year).

Estimated yearly searches for “bourbon”. 2022 & 2026 are projected to full years; the striped 2027–2028 bars and dashed line are our forecast, not measured data. Jun 2022 – May 2026.