SEARCHING FOR ADVENTURE: WEEKEND WARRIORS UNITE!

South Africans be like, 'What are we doing THIS weekend?' A casual glance at the numbers reveals the truth: approximately 14,156 searches a month for ‘things to do this weekend near me.’ That's right! Our compatriots are not just scrolling through memes; they’re actively hunting for adventures, whether it’s a hike up Table Mountain, a family outing at Gold Reef City, or brunching at The Neighbourgoods Market in Braamfontein.

The data tells us that this search interest, while currently steady, has dipped around 16% year-on-year. But why? Is it load-shedding sucking the joy out of our weekend plans? Or possibly the tightening of wallets as the ZAR fluctuates against the dollar? Regardless, the trend indicates a higher peak in interest for upcoming years, with projections aiming for about 136,077 searches annually by 2028.

What jumps out is the potential here for local venues and businesses to capitalize on this interest. With 6,037 keywords at our fingertips, it’s clear that the public is eager for new experiences. From adventure parks in the V&A Waterfront to laser tag arenas in Kyalami, the competition is heating up, and consumers are ready to pack their weekends with fun!

Data from PartyTrends chart
RegionValueYoYVerdict
2022194,931—Chasing
2023154,990—Chasing
2024186,620—Chasing
2025162,690—Chasing
2026149,096—Chasing
Headline from the data

Things To Do This Weekend Near Me peaked at ~194,931 annual searches in 2022. 2028 is tracking ~136,077 (projected full year).

DOLLARS AND CENTS: SOUTH AFRICAN MARKET TRENDS

The implications of these figures reverberate throughout the South African market. Firstly, we see Gauteng, with its massive population of 18.2 million, leading the way in searches. It's a blessing and a curse for local businesses. More foot traffic means more sales, but competition is fierce. Cape Town and KZN also have their fair share of engagement, with 6.92 million and 6.37 million residents respectively, making them key players in the weekend adventure game.

Moreover, as we inch closer to the year-end festive season, we expect noticeable spikes in searches. December will unleash a flurry of interest as families and friends look for things to do together, thanks to the holiday spirit and school breaks. However, the unpredictable nature of load-shedding can dampen plans, leaving both consumers and businesses in a precarious balancing act.

194931
2022
leader
154990
2023
challenger
Yearly share
2022
23%
2023
18.3%
2024
22%
2025
19.2%
2026
17.6%
Key takeaways
  • Winner: See chart
  • Checkers, Pick n Pay, Woolworths — lead retail channels
  • Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026

SHOULD WE STAY IN? WHAT SA CONSUMERS ARE UP TO

The South African consumer is in a state of flux, with generational shifts influencing weekend plans. Millennials and Gen Zers are adept at using tech, with Mr D and Uber Eats making ‘stay-in’ options increasingly prevalent. But that doesn’t mean they’re abandoning outdoor festivities. Searches show a powerful intent to explore local markets, nature parks, and entertainment venues like the Cradle of Humankind.

What’s intriguing is the increasing preference for activities that don’t break the bank. Cost-effective options reign supreme as more consumers seek value for money amidst economic constraints. As such, community events in suburbs like Observatory or townships like Soweto have gained traction, proving that the search for fun is also about accessibility.

2028 projection
~136,077
Things To Do This Weekend Near Me: the forecast to 2028
PartyTrends linear fit on seasonally adjusted annual totals

What retailers should do

For retailers like Pick n Pay and Checkers, the growing interest in weekend activities signals a need to stock up on fun essentials. Think picnic supplies, outdoor games, and convenient ready-to-eat meals that cater to families on the go. Woolworths could push their gourmet food offerings, while Spar might capitalize on the trend of hosting backyard braais with affordable meat and snack bundles.

Moreover, consider creative partnerships with local venues. How about hosting a mini-market outside your store in places like Parktown North or Brooklyn? Engage customers with demos of new products or samples of local crafts. The fun factor is vital here, and with 14,156 searches a month, offering consumers what they desire could lead to a substantial boost in sales.

Retail action — stock this
Pick n PayCheckersShopriteWoolworths
things to do this weekend near me averages ~14,156Party CityAce Party SuppliesBalloon Emporium