Level Up: The Arcade Bar Surge

As we dive into the world of arcade bars, the data tells a compelling story. We tracked 6,037 keywords related to this emerging trend, and what jumps out is the staggering year-on-year growth of 72%. From 8,963 searches in 2022 to an expected 10180 in 2023, the numbers indicate a steady rise in interest. If the trend holds, we anticipate reaching nearly 27,369 searches by 2028.

But what’s driving this resurgence? Arcade bars, with their blend of nostalgia and social interaction, are becoming the go-to venue for millennials and Gen Z looking for a break from traditional nightlife. The estimated annual searches reflect not just curiosity but a growing intent to explore these spaces, particularly in urban areas where places like Arcade Empire in Pretoria and The Good Luck Club in Cape Town are leading the charge.

Furthermore, the rise of 'near me' searches indicates that consumers are actively looking for entertainment options close to home. This shift offers insights into consumer preferences that retailers and bar owners cannot afford to ignore. The chart reflects not merely a trend but a potential cultural shift in how we socialize, pointing to a vibrant future for arcade-themed venues.

Data from PartyTrends chart
RegionValueYoYVerdict
20228,963—Chasing
202310,180—Chasing
202418,400—Chasing
202517,450—Chasing
202620,633—Chasing
Headline from the data

Arcade Bar peaked at ~27,369 annual searches in 2028 (+13% vs 2027). 2028 is tracking ~27,369 (projected full year).

Arcade Bars and the SA Market Landscape

With a projected surge in searches for arcade bars, the South African market must adapt to this undeniable shift in consumer preferences. Particularly in Gauteng, where the population density is higher, we observe an explosive interest in entertainment options that offer both a nostalgic feel and a social aspect. The Western Cape, buoyed by places like the Electric Circus in Cape Town, is also experiencing significant interest. However, KwaZulu-Natal is lagging behind, indicating an opportunity for businesses looking to invest in the arcade bar model.

December spikes in search data suggest that holiday seasons could become critical periods for arcade bars, making it essential for entrepreneurs and investors to align their marketing strategies with these seasonal peaks. Load-shedding remains a concern, but businesses that can offer unique experiences during such disruptions are likely to thrive. This growth opens doors for retro-themed events and tournaments that attract both adults and families.

8963
2022
leader
10180
2023
challenger
Yearly share
2022
11.9%
2023
13.5%
2024
24.3%
2025
23.1%
2026
27.3%
Key takeaways
  • Winner: See chart
  • Checkers, Pick n Pay, Woolworths — lead retail channels
  • Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026

What SA Search Behaviour Reveals About Consumers

The data paints a vivid picture of the South African consumer’s shifting preferences, especially among younger demographics. Arcade bars are becoming more than just venues; they are emerging as cultural hubs for millennials and Gen Z searching for meaningful social interactions. The rise in searches, particularly from urban areas, indicates a desire for unique experiences that blend nostalgia with modern socialization.

Moreover, platforms like Mr D and Uber Eats reveal that consumers are not only interested in physical visits but are also looking for takeaway options from these establishments, enhancing the arcade experience. The integration of gaming with food and drinks offers an enticing proposition, making the concept more appealing to a broader audience. As such, businesses must consider promoting events or themed nights that resonate with local culture, tapping into the rich tapestry of suburban and township life.

2028 projection
~27,369
Arcade Bar: up and to the right
PartyTrends linear fit on seasonally adjusted annual totals

What retailers should do

For major retailers like Pick n Pay and Checkers, the rise of arcade bars signifies a lucrative opportunity to stock products that cater to the growing interest in this niche entertainment sector. Key SKUs could include retro-style snacks, craft sodas, and gaming-themed merchandise that resonate with the arcade bar clientele. For instance, stocking brands like Fanta's 'Retro Range' and local craft beers from breweries like Darling Brew or Cape Brewing Company could appeal to this audience.

Moreover, collaborating with local arcade bars to create exclusive product bundles or promotional events could drive traffic to both the retailer and the venue. Woolworths might consider creating gaming nights with food pairings, showcasing their gourmet offerings alongside gaming experiences. Stores should also explore incorporating online marketing strategies tying into arcade-themed events, catering to a demographic eager for social and interactive experiences.

Retail action — stock this
Pick n PayCheckersShopriteWoolworths
Local favouritesPremium imports