Sushi peaked at ~3,408,624 annual searches in 2028 (+7% vs 2027). 2028 is tracking ~3,408,624 (projected full year).
Estimated yearly searches for “sushi” with a fitted trend line pushed two years into the future. 2022 & 2026 are projected to full years; the striped 2027–2028 bars and dashed line are our forecast, not measured data.
-2%YoY (2025)
3,408,624 (2028)Peak year
3,408,624 (2028)Latest year
2,028,290 (2022)Low year
📊Sushi: -2% YoY (2025 vs 2024).
🔥Peak year 2028: 3,408,624 annual searches.
📈2028 tracking 3,408,624 (see chart).
📊 How PartyTrends measured this
6,037 keywords tracked from Jun 2022 to May 2026.
Searches normalized per 1,000 people across all provinces.
Linear trend fits used for forecasting 2027-2028 based on historical data.
What if I told you this sushi trend is a crime scene?
What if I told you that the sushi trend in South Africa is not just a wave, but an impending tidal wave? Our data shows that the term 'sushi' itself has seen an astonishing year-on-year growth of 24.1%, tallying up to 2,018,612 searches in recent times. As the forecasts suggest, if this trend persists, sushi could reach nearly 3.4 million searches annually by 2028. This is a clear signal that sushi is not just a fad but is firmly embedding itself in the South African culinary landscape.
What jumps out is the stark contrast in interest levels between provinces. The Western Cape is leading this culinary charge, boasting over 57.2% of sushi-related searches, significantly outpacing both Gauteng and KZN. With 11.6 searches per 1,000 people in the WC, it’s clear that sushi is as much a part of local culture as braai is to summer gatherings.
To contextualize, within the same data set, we note that sushi bars are experiencing a remarkable growth spurt, up by 38.4% year-on-year. This is a vital sign for businesses in this space, indicating more than just a trend—it’s a structural shift in consumer dining preferences. With sushi bars projected to reach approximately 3,408,624 searches by 2028, the question isn't whether to invest in sushi but how to capitalize on this booming interest.
Data from PartyTrends chart
Region
Value
YoY
Verdict
2022
2,028,290
—
Chasing
2023
2,181,360
—
Chasing
2024
2,543,490
—
Chasing
2025
2,502,940
—
Chasing
2026
3,051,408
—
Chasing
📊
Headline from the data
Sushi peaked at ~3,408,624 annual searches in 2028 (+7% vs 2027). 2028 is tracking ~3,408,624 (projected full year).
Sushi Signals in the South African Market
The implications of the sushi trend for the South African market are profound. With sushi becoming more mainstream, retail chains like Pick n Pay and Checkers are already adapting their offerings to meet this escalating demand. The festive season is particularly pivotal, as search trends suggest that interest spikes significantly in December, a boon for retailers actively promoting sushi platters for gatherings.
Interestingly, the load-shedding and economic fluctuations in South Africa have had a dual effect on dining habits. Consumers are increasingly seeking convenient meal options, and sushi fits the bill perfectly. This convenience combined with rising interest in Asian cuisine could reshape the dining landscape, especially in areas where traditional braai culture meets modern culinary influences.
Moreover, as more young consumers gravitate towards sushi, the market is likely to witness a shift towards more innovative sushi alternatives, such as vegan sushi or poke bowls. Retailers must capitalize on this wave to stay ahead.
🏆
2028290
2022
leader
📊
2181360
2023
challenger
Yearly share
2022
16.5%
2023
17.7%
2024
20.7%
2025
20.3%
2026
24.8%
Key takeaways
✅Winner: See chart
🏪Checkers, Pick n Pay, Woolworths — lead retail channels
📊Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026
The Sushi-Seeking South African Consumer
The South African consumer is clearly evolving, with search behavior revealing a captivating portrait of a sushi-loving populace. What stands out is the generational difference; younger consumers are driving the trend with their adventurous palates, opting for sushi as a healthier alternative to traditional fast food. Search data indicates that while 'sushi' remains the top keyword, interest in 'sushi bars' reflects a growing preference for dining experiences over home-cooked meals.
Particularly notable is the decline in searches for items like 'sushi platters' as individuals increasingly opt for more individualistic dining experiences at sushi bars. This shift may indicate a move towards personalization in dining, with consumers preferring to curate their sushi experience rather than relying on pre-assembled platters.
Moreover, the rise of food delivery apps like Mr D and Uber Eats is altering how consumers engage with sushi. The convenience of ordering sushi has undoubtedly boosted its popularity, particularly in urban centers like Johannesburg and Cape Town, where fast-paced lifestyles demand quick meal solutions.
🔮
2028 projection
~3,408,624
Sushi: where it's heading by 2028
PartyTrends linear fit on seasonally adjusted annual totals
What retailers should do
Retailers looking to surf the sushi wave must strategize effectively. For instance, Pick n Pay and Woolworths should consider expanding their sushi ranges, particularly with fresh sushi cuts and brands like Futuro and The Sushi Box, which have proven popular among younger demographics. Ensuring that the sushi is fresh and appealing, especially during peak seasons like December, can attract not just the sushi enthusiasts but also casual consumers looking to try something new.
Checkers could benefit from introducing ready-to-eat sushi meal kits, allowing consumers to experience the joy of making sushi at home without the hassle. This aligns with the growing trend of interactive dining experiences.
Lastly, introducing pop-up sushi bars within major stores could harness the momentum. Retailers must also focus on marketing campaigns that cater to the young, urban consumer base that is increasingly turning to sushi for its aesthetic appeal and perceived health benefits.
🛒 Retail action — stock this
Pick n PayCheckersShopriteWoolworths
sushiParty CityAce Party SuppliesBalloon Emporium
What type of sushi do you prefer?
Share your take in the comments — this is the argument starter.
Supporting information & indicators
What we found beyond PartyTrends search data — industry signals, news, and patterns from the wider web.
The sushi landscape in South Africa is experiencing a remarkable transformation, driven by a growing appetite for this Japanese delicacy. With estimated annual searches for 'sushi' projected to reach approximately 3.4 million by 2028, the trend indicates a steady growth rate of 24% year-on-year. This surge reflects not only an increased consumer interest but also the evolving culinary landscape across the nation.
Various factors contribute to the rising popularity of sushi in South Africa. Urbanization and globalization have introduced diverse culinary influences, with sushi becoming more accessible through restaurants and supermarket offerings. The trend is particularly pronounced in metropolitan areas where sushi bars and casual dining establishments are flourishing, catering to a wider audience.
As sushi continues to gain traction, the market dynamics are shifting. The emergence of innovative chefs and the adaptation of traditional sushi to local tastes are reshaping the dining experience. This evolution is set against a backdrop of increased seafood exports and changing consumer preferences, positioning sushi as a staple in the South African food scene.
Findings & patterns
In South Africa, sushi has transitioned from a niche delicacy to a mainstream culinary option. The country’s sushi restaurant market is projected to grow significantly, with a valuation expected to rise from USD 364.53 million in 2025 to USD 587.31 million by 2502940. This growth trajectory underscores the increasing demand for sushi, particularly among urban consumers who seek diverse dining experiences.
Research indicates that sushi now holds a 6% share of the national restaurant category, highlighting its integration into the broader food service market. The rise of sushi-to-go offerings in supermarkets further illustrates this trend, as retailers adapt to changing consumer preferences. With 82% of fish exports to South Africa being fresh salmon, the supply chain is aligning with the growing sushi market, making fresh ingredients readily available.
Innovative chefs like Tatenda Shoniwa are redefining sushi in South Africa, blending traditional techniques with local flavors to create unique culinary experiences. As these chefs gain recognition, they contribute to the evolving identity of sushi within the South African context. The culinary landscape is also enriched by a variety of sushi spots across major cities, from high-end dining to casual eateries.
As consumers become more health-conscious and adventurous in their dining choices, sushi's appeal is likely to expand. The trend towards sustainable and eco-friendly sushi options is gaining traction, reflecting a broader shift in consumer attitudes towards food sourcing and preparation. This growing awareness may further influence the types of sushi available in the market, catering to diverse dietary preferences.
In summary, the sushi market in South Africa is poised for substantial growth, driven by increased consumer interest, innovative culinary approaches, and evolving market dynamics. As the trend continues, it is imperative for stakeholders in the food industry to adapt and embrace the potential of sushi as a staple in South African cuisine.
Key indicators
📈Sushi Market GrowthThe South Africa sushi restaurant market is projected to grow from USD 364.53 million in 2025 to USD 587.31 million by 2502940, indicating strong consumer demand.
📈Consumer Preferences82% of fish exports to South Africa are fresh salmon, reflecting the growing sushi consumption in both restaurants and grocery stores.
📈Sushi PopularitySushi holds a 6% share of the national restaurant category, showcasing its rising integration into mainstream dining options.
📈Innovative ChefsChefs like Tatenda Shoniwa are redefining sushi in South Africa, blending traditional and local flavors to create unique dining experiences.
📈Sushi-to-Go OfferingsThe expansion of sushi-to-go options in supermarkets indicates a shift in consumer preferences towards convenient dining solutions.
📈Sustainable Sushi TrendsThere is a growing demand for sustainable sushi options, reflecting a shift in consumer attitudes towards food sourcing and preparation.
PartyTrends read
The sushi trend in South Africa is not just about rising numbers; it's about a cultural shift towards embracing diverse culinary experiences. As urban areas become melting pots of flavors, sushi has found its place as a beloved dish among various demographics. The projected growth in search interest signifies that sushi is becoming a staple, moving beyond its initial perception as a luxury item.
As the market evolves, it is essential for businesses to innovate and adapt to consumer preferences. The rise of sushi-to-go and the influence of creative chefs highlight the need for restaurants to offer unique and accessible dining options. This adaptability will be crucial for sustaining growth in an increasingly competitive market.
Looking ahead, the sushi landscape in South Africa is set to flourish, driven by a combination of cultural acceptance, culinary innovation, and changing consumer habits. Stakeholders must remain attuned to these trends to fully capitalize on the potential of sushi as a cornerstone of the South African dining experience.
South Africa's Seafood Exports Surge Past Inflation(crestafrica.com)Discusses the adaptation of retailers to consumer preferences for sushi-to-go offerings and notes that sushi holds a significant share of the national restaurant category in South Africa.
10 Sushi in South Africa So Fresh, You’ll Taste the Sea(topreviews.co.za)Highlights the growing popularity of sushi in South Africa, discussing various top sushi spots and the culinary diversity that supports sushi culture.
SA's greatest sushi spots - Eat Out(eatout.co.za)Lists some of the best sushi restaurants in South Africa, reflecting the increasing interest in sushi cuisine.
Sushi Market Size | Industry Trends [2026-2035](businessresearchinsights.com)Discusses the evolving consumer preferences in the sushi market, including the demand for sustainable and eco-friendly options.
Sushi goes mainstream in South Africa(linkedin.com)Discusses how sushi is becoming mainstream in South Africa, with brands like John Dory's making it accessible in various cities.
Research compiled 2026-06-25 20:41:14 UTC UTC
More in Forecasts
Three related search trends — what South Africans look up alongside Sushi: where it's heading by 2028.
