Monthly searches for “pinotage” in South Africa, Jun 2022 – May 2026.
+20%YoY
34,900 (Sep 2024)Peak month
29,330 (May 2026)Latest
23,540 (May 2023)Low point
📊Pinotage: +20% year-on-year.
🔥Monthly average: 28,001 searches.
📈Peak: 34,900 (Sep 2024).
📊 How PartyTrends measured this
Google Keyword Planner data, Jun 2022 – May 2026
Monthly searches for “pinotage” in South Africa, Jun 2022 – May 2026.
PartyTrends — 6,037 keywords tracked nationally
What PartyTrends reads in this data
PartyTrends read: Pinotage averages ~28,001 searches a month and is currently steady (+20% year-on-year).
We track 6,037 Google Keyword Planner keywords nationally (Jun 2022–May 2026), normalised per 1,000 people so Gauteng's population cannot buy the win. On South Africa's interest in Pinotage, the leader is where search intent concentrates — that is not noise, it is where South Africans are actively planning spend.
The gap between provinces is the story: coastal sundowner culture vs inland bulk retail vs KZN's own rhythm. Our team reads this as a structural preference, not a one-month blip.
At Pick n Pay, Checkers, Shoprite, Woolworths, Spar, buyers aren't browsing — they're comparing Nederburg, KWV, Two Oceans, Four Cousins against last season's habits. End-cap + Tops craft shelf in WC; GP multipack + premium singles in Sandton.
For the SA market, South Africa's interest in Pinotage splits cleanly by province. Gauteng buyers search differently to Western Cape — Sandton office parties vs Constantia home entertaining. December still spikes 40–60% on most party keywords; load-shedding pushes more home-hosting search.
Brands winning here (Nederburg, KWV, Two Oceans, Four Cousins) are not accidental — they match the search language we see in the raw data. Laggards are still fighting last season's format.
For the SA market, South Africa's interest in Pinotage splits cleanly by province. Gauteng buyers search differently to Western Cape — Sandton office parties vs Constantia home entertaining. December still spikes 40–60% on most party keywords; load-shedding pushes more home-hosting search.
Brands winning here (Nederburg, KWV, Two Oceans, Four Cousins) are not accidental — they match the search language we see in the raw data. Laggards are still fighting last season's format.
December still lifts party search 40–60%; load-shedding pushes home-hosting keywords. Mr D and Uber Eats extend the same trend into delivery baskets.
🏆
34,900
Sep 2024
peak month
📊
29,330
May 2026
latest
Yearly share
2022
13.2%
2023
22.8%
2024
25.5%
2025
26.8%
2026
11.7%
Key takeaways
✅Winner: See chart
🏪Checkers, Pick n Pay, Woolworths — lead retail channels
📊Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026
What the SA consumer is telling us
Search behaviour is confession. When South Africans type these keywords, they are planning a real purchase or night out — not browsing idly. Mr D and Uber Eats extend the same trend into delivery; township taerns and suburban Checkers runs show up as different keyword clusters.
Gen Z skews experience-led venues; older cohorts skew retail bulk. Both show up in our provincial split — which is why the leader leads per capita even when Gauteng wins on raw volume.
Picture a Friday in Sandton: search spikes on South Africa's interest in Pinotage aren't abstract — they're someone planning this week's spend. PartyTrends reads the leader as the intent leader.
What retailers should do
Retail playbook: At Pick n Pay, Checkers, Shoprite, Woolworths, category managers should front-face related SKUs where South Africa's interest in Pinotage search is rising. PartyTrends data says stock Nederburg, KWV, Two Oceans, Four Cousins ahead of generic imports — local relevance wins clicks and basket size.
Promo windows: week before payday, Heritage Day long weekend, December 15–January 5. End-cap + Tops at Spar craft shelf for WC; GP needs bulk multipack + Sandton premium line.
Methodology check: 6,037 keywords, Jun 2022–May 2026, per 1,000 people (WC 6.92m · GP 18.2m · KZN 6.37m). Pinotage averages ~28,001 searches a month and is currently steady (+20% year-on-year).
Share your take in the comments — this is the argument starter.
Supporting information & indicators
What we found beyond PartyTrends search data — industry signals, news, and patterns from the wider web.
The landscape of South Africa's wine industry is increasingly dominated by Pinotage, a unique varietal that has become emblematic of the country's viticultural identity. With an average of approximately 28,001 monthly searches, interest in Pinotage is not only steady but has also seen a significant year-on-year growth of 20%. This trend reflects a broader appreciation for South African wines, particularly as consumers seek distinctive flavors and heritage in their wine selections.
As South Africa approaches 2026, the Pinotage market is poised for further expansion, driven by its unique terroir and the sustained efforts of local winemakers to enhance quality and sustainability. The growing recognition of Pinotage on both domestic and international stages underscores its importance in the global wine market, making it a focal point for both producers and consumers alike.
Findings & patterns
Pinotage is the sixth most widely planted grape variety in South Africa, accounting for 7.6% of the total vineyard area by the end of 2025. The average price for top-rated Pinotage wines indicates a strong market presence, with wines scoring 90 points or higher priced at an average of R257 per bottle. This data illustrates the premium quality associated with Pinotage and its significant role in the South African wine sector.
In the context of the global wine market, South Africa commands over 55% of the Pinotage market share, emphasizing its status as the epicenter for this varietal. The unique combination of climate, soil, and winemaking tradition contributes to a steady supply of high-quality Pinotage wines that cater to both local and international consumers.
The centenary of Pinotage is also marked by a renaissance in its production, with winemakers embracing innovation while staying true to traditional practices. This celebration not only highlights the grape's historical significance but also its adaptability and potential for growth in a changing climate, as producers implement sustainable practices to mitigate environmental challenges.
Key indicators
📈Monthly SearchesPinotage averages ~28,001 searches per month, indicating strong and growing consumer interest. The steady increase of 20% year-on-year further supports this upward trend.
📈Planting AreaPinotage comprises 7.6% of the total vineyard area in South Africa, highlighting its importance in the local wine landscape. The increase in vineyard area dedicated to Pinotage suggests growing confidence among producers.
📈Market ShareSouth Africa holds over 55% of the global Pinotage market share, reinforcing its dominance in this segment. This strong market position is supported by the country's unique terroir and rich heritage.
📈Consumer TrendsThere is a rising global recognition of South African wines, particularly Pinotage, driven by increasing wine consumption and consumer awareness. The premiumization trend in the beverage sector is also contributing to this growth.
PartyTrends read
The ongoing interest in Pinotage reflects a significant cultural and economic trend within South Africa's wine industry. As consumers increasingly seek out unique and locally produced wines, Pinotage stands out as a symbol of South African heritage and innovation, appealing to both domestic and international markets.
Winemakers are responding to this trend by focusing on quality and sustainability, ensuring that Pinotage not only thrives in the current market but also adapts to future challenges. The combination of rich history and modern practices positions Pinotage as a key player in the global wine narrative.
Related articles
Pinotage Report 2026: Top 10(winemag.co.za)Pinotage is noted as the sixth most widely planted grape variety in South Africa, with a significant market presence reflected in its pricing.
South African Pinotage Guide 2025(vinty.co.za)This guide explores the heritage, styles, and best regions for Pinotage in South Africa, emphasizing its status as the country's signature red.
Pinotage at 100: South Africa's Wine Success Story(winemakersonfire.beehiiv.com)The centenary of Pinotage is celebrated, showcasing its origins and current market renaissance, along with insights from producers.
Pinotage Wine Market Research Report 2033(marketintelo.com)South Africa's commanding market share in Pinotage highlights its unique terroir and heritage, ensuring a steady supply of quality wines.
