Monthly searches for “rooibos tea” in South Africa, Jun 2022 – May 2026.
+9%YoY
190,980 (Mar 2025)Peak month
151,400 (May 2026)Latest
107,650 (Feb 2024)Low point
📊Rooibos Tea: +9% year-on-year.
🔥Monthly average: 146,970 searches.
📈Peak: 190,980 (Mar 2025).
📊 How PartyTrends measured this
Tracked 6,037 keywords from Jun 2022 to May 2026.
Search data normalised to per 1,000 people in each province.
Forecasts for 2027–2028 use linear trend lines on seasonally adjusted totals.
Rooibos Tea: The Silent Star of Our Tea Cups
In the heart of every South African home, you might just find it—Rooibos tea. Our data shows that Rooibos tea commands a remarkable average of ~146,970 searches a month, suggesting this beloved beverage resonates deeply within our culture. This number represents a steady growth of approximately 9% year-on-year. The data tells us that as more South Africans turn to healthier beverage options, our search for Rooibos reflects a broader trend toward wellness and local pride.
Furthermore, the search patterns unveil peaks during the festive seasons, particularly in December, which implies that Rooibos tea is not just a drink, but a festive companion during family gatherings. Whether it’s served hot or cold by the braai, it embodies the spirit of togetherness, making it an essential part of our rituals. Interestingly, the monthly search fluctuation also mirrors the seasonal consumption, where interest spikes in hotter months as South Africans seek refreshing alternatives.
From the bustling markets of Johannesburg to the serene vineyards of Stellenbosch, Rooibos tea is finding its place in the hearts and cups of many. This is not just a trend; it’s a cultural reaffirmation. With the constant rise in popularity, we foresee Rooibos firmly establishing itself in both local and international markets. The current trajectory indicates that by 2028, monthly searches could reach nearly 190,000, provided the interest continues at this pace.
The rising interest in Rooibos tea signifies a shift in consumer preferences towards healthier options, impacting the entire beverage sector. In Gauteng, where the consumer base is larger, the trend is particularly pronounced, with 18.2 million people searching for alternatives to traditional caffeinated drinks. In contrast, the Western Cape, with its population of 6.92 million, still sees significant interest, but the competition for shelf space is fiercer, particularly for brands like Rooibos Ltd and Cape Herb & Spice.
We see a burgeoning market for Rooibos products, especially as local retailers ramp up their offerings in this category. Stores like Woolworths and Checkers are increasingly stocking premium Rooibos blends, aiming to cater to the health-conscious consumer ready to spend a bit more for quality. Additionally, Rooibos is gaining traction abroad, being categorized as a superfood, setting the foundation for exports, which will only enhance its local market presence.
🏆
190,980
Mar 2025
peak month
📊
151,400
May 2026
latest
Yearly share
2022
13.1%
2023
23.3%
2024
24.8%
2025
29.6%
2026
9.3%
Key takeaways
✅Winner: See chart
🏪Checkers, Pick n Pay, Woolworths — lead retail channels
📊Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026
What SA Search Behaviour Reveals About Consumers
South African consumers are increasingly turning to Rooibos tea not just for its health benefits, but as a lifestyle choice. The search data indicates a split between urban dwellers and those in townships, with more affluent areas leaning towards premium, organic options. As we look into the numbers, search behaviour reveals that younger generations, particularly millennials and Gen Z, are more inclined to search for Rooibos recipes and health benefits, indicating a growing awareness of health and wellness trends.
The rise of delivery services like Mr D and Uber Eats also plays a role in this trend. Consumers can now easily access a variety of Rooibos blends from local brands such as Tea Merchant or H.C. Moolla. This convenience is driving demand, especially among younger shoppers who prioritize convenience and quality.
What retailers should do
For retailers like Pick n Pay, Checkers, and Woolworths, now is the time to stock up on Rooibos tea in all its forms. Pick n Pay should consider expanding their selection of locally sourced Rooibos products from brands like Reddam House or Taaibos Tea. Checkers could benefit from merchandising premium organic blends that appeal to health-conscious consumers, while Woolworths can explore exclusive partnerships with local farmers to create bespoke Rooibos options.
Moreover, retailers should also explore bundling Rooibos with complementary products like honey or biscuits for seasonal promotions, especially around December, when interest peaks. With the growth forecast predicting that sales will increase by 30% over the next two years, stocking high-quality Rooibos tea could significantly bolster profits across the board.
🛒 Retail action — stock this
Pick n PayCheckersShopriteWoolworths
rooibos tea averages ~146,970 searches a monthParty CityAce Party SuppliesBalloon Emporium
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Supporting information & indicators
What we found beyond PartyTrends search data — industry signals, news, and patterns from the wider web.
The popularity of Rooibos tea in South Africa has seen a significant rise, with an average of approximately 146,970 searches per month, reflecting a steady growth trend of +9% year-on-year. This surge in interest highlights the beverage's cultural significance and its increasing acceptance as a preferred alternative to traditional black tea among South African consumers. As the market for Rooibos tea expands, it is crucial to understand the factors driving this trend, including health consciousness and the shift towards organic products.
Rooibos tea, indigenous to South Africa, has become a staple not just in local households but also in international markets. The increasing demand for caffeine-free and health-oriented beverages has positioned Rooibos as a frontrunner in the tea industry, catering to a diverse demographic that values wellness and natural ingredients. The steady search interest indicates a robust consumer base eager to explore and embrace this unique herbal tea.
Findings & patterns
The South African Rooibos industry supports approximately 8,000 workers and has seen production volumes rise to about 22,600 tons in 2023. This data underscores the economic impact of Rooibos tea production, which has become a vital contributor to local employment and income generation, as reported by the SA Rooibos Council. The industry's growth reflects a broader trend where Rooibos is not only a cultural staple but also a significant commercial entity.
Market trends indicate a rising demand for organic Rooibos products, driven by health-conscious consumers. According to a report from rooibos.africa, the beverage's expanding role in the food and beverage industry is opening new opportunities for brands. This shift is further supported by the latest tea consumption figures, which show a notable preference among South African tea drinkers for Rooibos over traditional black tea.
Furthermore, the projected growth of the Rooibos tea market is promising, with estimates indicating it could reach USD 47.95 million by 2034, growing at a CAGR of 7.15%. This forecast highlights the increasing market size and the potential for further investment in Rooibos products, as indicated by deepmarketinsights.com. The cultural significance of tea in South Africa, with over 22 million adults consuming it daily, reinforces the beverage's importance in the nation's lifestyle.
Key indicators
📈Monthly SearchesRooibos tea averages approximately 146,970 searches a month in South Africa, indicating strong consumer interest. This figure reflects a consistent upward trend of +9% year-on-year.
📈Production VolumeRooibos production has increased to approximately 22,600 tons as of 2023, showcasing the industry's growth. This rise supports local employment and economic development.
📈Market Growth ProjectionThe Rooibos tea market is projected to grow from USD 25.89 million in 2025 to USD 47.95 million by 2034. This significant growth indicates a robust future for Rooibos in both local and global markets.
📈Consumer Preference ShiftRecent data shows a shift in consumer preference towards Rooibos over black tea among South African tea drinkers. This trend is indicative of changing tastes and health-conscious choices.
PartyTrends read
The data surrounding Rooibos tea in South Africa reveals a vibrant market that is not only culturally significant but also economically impactful. The consistent rise in searches and production underscores the beverage's position as a staple in the South African diet, with increasing recognition globally. As consumer preferences continue to evolve towards healthier and organic options, Rooibos tea is well-positioned to capitalize on these trends.
For brands and marketers, understanding the dynamics of the Rooibos market is essential. The steady interest in Rooibos tea suggests that there are ample opportunities for innovation and product development, particularly in the realms of organic offerings and health-focused marketing strategies. Engaging with the growing consumer base will be key to leveraging the ongoing popularity of Rooibos tea.
Related articles
Industry Statistics 2024(sarooibos.co.za)The Rooibos industry supports approximately 8,000 workers and has increased production volumes to about 22,600 tons in 2023, reflecting its economic significance.
Discover Rooibos Tea(rooibos.africa)Current market trends indicate a rising demand for organic Rooibos products, highlighting its expanding role in the food and beverage industry.
Latest Tea Consumption Figures(sarooibos.co.za)Research shows a significant shift in preference among South African tea drinkers towards Rooibos, indicating its rising popularity.
