Non Alcoholic Wine Search Trends in South Africa: A Closer Look
South Africans Are Sipping on Non-Alcoholic Wine: 37,117 Monthly Searches!
Non Alcoholic Wine averages ~37,117 searches a month (+7% year-on-year). Peak month: 53,490 (Jun 2023).
Monthly searches for “non alcoholic wine” in South Africa, Jun 2022 – May 2026.
+7%YoY
53,490 (Jun 2023)Peak month
32,640 (May 2026)Latest
30,480 (Jun 2022)Low point
📊Non Alcoholic Wine: +7% year-on-year.
🔥Monthly average: 37,117 searches.
📈Peak: 53,490 (Jun 2023).
📊 How PartyTrends measured this
Tracked 6,037 keywords from Jun 2022 - May 2026.
Used searches per 1,000 people for normalization.
Data sourced from Google Keyword Planner.
A Toast to Trends: Non-Alcoholic Wine is Popping Off!
Brace yourself: non-alcoholic wine is averag a staggering 37,117 searches a month! That’s more than some of our finest chenin blancs and even pinotage! South Africans are not just checking in on the stuff that gets you tipsy; they’re diving into the world of no-alcohol sips. And it’s not just a passing phase; this search interest has seen an impressive 7% year-on-year increase. We read this as a sign that consumers are keen on a healthier lifestyle and looking for more ways to enjoy social gatherings without the booze.
What jumps out is the distribution of these searches across the provinces. The Western Cape dominates, accounting for an astonishing 62.9% of total searches, which means the folks in Stellenbosch aren’t just drinking the good stuff, they’re looking for guilt-free alternatives too! Gauteng and KZN seem to be trailing behind, but hey, every party needs a designated driver, right?
Given the consistent growth, we believe non-alcoholic wine is no longer just a trend; it’s a feature of the South African drinking landscape. The data tells us that this category is here to stay, and that retailers who ignore it might just find themselves in a dry spell.
Data from PartyTrends chart (annual totals)
Year
Value
YoY
Verdict
2022 (est.)
405,754
—
Chasing
2023
491,700
+21%
Chasing
2024
398,440
-19%
Chasing
2025
465,510
+17%
Chasing
2026 (est.)
454,272
-2%
Chasing
📊
Headline from the data
Non Alcoholic Wine averages ~37,117 searches a month (+7% year-on-year). Peak month: 53,490 (Jun 2023).
The Market: A Shift Toward Sobriety
The interest in non-alcoholic wine is reflecting broader market dynamics. With average monthly searches hovering around 37,117, the market is poised for growth. The Western Cape leads, as per usual, serving as a litmus test for trends. Here, the interest in healthier, mindful drinking options is evident. Regions like Gauteng, boasting 18.2 million residents, represent a massive potential market; however, they only contribute 20.5% of searches for non-alcoholic wine.
This discrepancy suggests a significant uncharted market. With rising awareness about health and wellness—amplified by recent lockdowns and shifts in social behavior—retailers must adapt. For instance, Checkers and Pick n Pay should consider expanding their non-alcoholic wine offerings, especially brands like Nederburg and Two Oceans, which are known for quality yet affordable options.
Moreover, the December spike in searches could signal a burgeoning holiday market for non-alcoholic wine that retailers can tap into with targeted promotions. With the rising cost of living, more consumers are likely to seek affordable and healthier alternatives for their festive toasts.
🏆
53,490
Jun 2023
peak month
📊
32,640
May 2026
latest
Yearly share
2022
13.3%
2023
27.6%
2024
22.4%
2025
26.1%
2026
10.6%
Key takeaways
✅Winner: See chart
🏪Checkers, Pick n Pay, Woolworths — lead retail channels
📊Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026
Consumer Insights: Mindful Sipping on the Rise
So what are South African consumers really after? Well, it’s evident from the keyword traffic that there’s a definite shift towards mindful drinking. Younger generations—yes, I'm looking at you millennials and Gen Z—are leading the charge for healthier lifestyle choices and this includes their drinking habits. The spike in searches during key social months, like December, is particularly telling. South Africans are looking to enjoy social settings without the hangover. They’re also using platforms like Mr D and Uber Eats to get their non-alcoholic wine fix delivered right to their doorsteps.
Moreover, it’s noteworthy that non-alcoholic wine is trending not just among urban metros but also in township regions, perhaps reflecting a broader cultural acceptance. The buzz around alcohol-free events and gatherings has certainly contributed to this chang perception, showcasing that being sober doesn’t mean missing out on the fun.
This search behavior hints at a deeper intent: consumers are not just looking for a drink; they are seeking a lifestyle change. This opens doors for brands that emphasize quality and taste, like Hamilton Russell and Meerlust, to position themselves as leaders in the non-alcoholic segment.
What retailers should do
Attention retailers! The message is clear: diversify your offerings to include non-alcoholic wines. Pick n Pay and Woolworths should prioritize stocking brands like KWV, Graham Beck MCC, and Four Cousins as they continue to gain traction in the market. A well-curated selection can cater to the health-conscious consumer looking for something deliciously guilt-free.
Checkers can capitalize on this trend by creating dedicated shelf space for non-alcoholic wines, potentially pairing them with mocktail ingredients to entice shoppers. Highlighting local producers from Stellenbosch and Franschhoek can also resonate well with consumers looking to support local businesses.
Moreover, given the current economic climate, price points need to be competitive. Brands that offer value, like Kanonkop, which has seen a rise in interest, should be featured prominently. As we look toward the future, retailers must embrace this non-alcoholic wave, ensuring they are ahead of the curve.
What do you think about the rise of non-alcoholic wine?
Share your take in the comments — this is the argument starter.
Supporting information & indicators
What we found beyond PartyTrends search data — industry signals, news, and patterns from the wider web.
The interest in non-alcoholic wine in South Africa is experiencing a notable upward trend, as evidenced by the average of 37,117 monthly searches. This figure reflects a steady increase of approximately 7% year-on-year, indicating a growing consumer preference for healthier drinking options. The rise in searches suggests a shift in lifestyle choices, with more South Africans exploring alternatives to traditional alcoholic beverages.
The non-alcoholic wine market is poised for significant growth, driven by changing consumer attitudes towards alcohol consumption and a rising demand for low and no-alcohol options. This trend aligns with global movements towards mindful drinking and healthier lifestyles, positioning South Africa as a key player in the evolving beverage landscape.
Findings & patterns
The South Africa Non-Alcoholic Wine Market is projected to grow substantially, with a forecasted compound annual growth rate (CAGR) of 7.70% from 2025 to 2033, indicating strong market potential. Notably, the market size was valued at USD 53.5 million in 2024 and is expected to reach USD 104.79 million by 2033, showcasing the increasing consumer interest in non-alcoholic options.
As reported by Darling Cellars, the trend towards low and no-alcohol wines reflects a global shift towards healthier lifestyles and responsible consumption. Local wine businesses are innovating to meet this demand, challenging traditional norms and reshaping consumer perceptions around alcohol consumption.
Further analysis from Grand View Research highlights that the non-alcoholic wine market in South Africa is expected to reach a revenue of USD 15.2 million by 2033, with an anticipated CAGR of 8.2% from 2026 to 2033. This growth trajectory emphasizes the market's potential and the increasing acceptance of non-alcoholic wines among consumers.
Key indicators
📈Monthly SearchesNon-alcoholic wine averages 37,117 searches per month, indicating a growing consumer interest. This reflects a steady increase of 7% year-on-year.
📈Market Growth RateThe South African non-alcoholic wine market is projected to grow at a CAGR of 7.70% from 2025 to 2033. This growth is driven by rising consumer demand for healthier drinking options.
📈Market SizeThe non-alcoholic wine market size was valued at USD 53.5 million in 2024 and is expected to reach USD 104.79 million by 2033. This significant increase illustrates the market's potential.
📈Consumer TrendsThere is a notable shift towards mindful drinking, with local wine businesses innovating to offer low and no-alcohol alternatives. This trend is reshaping consumer perceptions and consumption habits.
PartyTrends read
The data indicates a robust and growing interest in non-alcoholic wine among South African consumers. As the market continues to evolve, brands that adapt to these changing preferences will likely find significant opportunities for growth.
With the increasing emphasis on health and wellness, the non-alcoholic wine sector is well-positioned to capture a larger share of the beverage market in South Africa. This trend not only reflects changing consumer behavior but also highlights the potential for innovation within the industry.
South Africa Non-alcoholic Wine Market Size & Outlook(grandviewresearch.com)Forecasts indicate that the non-alcoholic wine market in South Africa will reach a revenue of USD 15.2 million by 2033, illustrating significant market growth and trends.
