Monthly Google search volume for “mocktails” in South Africa, Jun 2022 – May 2026 (Google Keyword Planner).
+58%YoY
39,650 (Sep 2025)Peak month
23,740 (May 2026)Latest
13,800 (Jun 2022)Low point
📊Mocktails: +58% year-on-year.
🔥Monthly average: 22,343 searches.
📈Peak: 39,650 (Sep 2025).
📊 How PartyTrends measured this
Tracked 6,037 keywords from Jun 2022 - May 2026
Used Google Keyword Planner data for accurate search trends
Normalized to searches per 1,000 people in each province
The Mocktail Renaissance: Not Just a Fad
The data is in and it’s telling us that South Africa is experiencing a mocktail renaissance, with searches skyrocketing by an astounding 58% year-on-year. Averag around 22,343 searches each month, this trend is not just a seasonal spike; it’s a sustained shift in consumer behavior. If current trends hold, we project continued growth into 2027, making mocktails a permanent fixture on our social scene.
What stands out is the clear consumer transition towards non-alcoholic options — a shift reflecting a broader cultural movement towards health-consciousness. The rise of the 'sober-curious' demographic, with monthly searches growing rapidly, signifies that consumers are increasingly opting for flavorful yet alcohol-free beverages. This trend aligns with increasing interest in wellness and moderation, pushing traditional beverage options to rethink their offerings.
Moreover, the mocktail phenomenon showcases how traditional drinking establishments are evolving. Venues in major cities like Johannesburg, Cape Town, and Durban are bening to showcase extensive mocktail menus, catering to a clientele that seeks variety without the buzz. As we approach the holiday season, expect mocktails to play a key role in events, from weddings at venues like The Living Room to corporate functions in Sandton.
The implications of this trend for the South African market are significant. Mocktails are quickly becoming a staple across various demographics, particularly among the younger, health-conscious consumers in urban areas. Gauteng, with its bustling lifestyle, reflects the highest per-capita interest in mocktails, followed closely by the Western Cape and KZN. Retailers must adapt to this demand — the days of alcohol-centric parties are fading, and the rise of the mocktail speaks to a market ripe for innovation.
December spikes in search behavior further indicate that retailers should prepare stock strategically during the festive season. With the Western Cape leading the charge, expected sales growth aligns with events and celebrations, driving demand for creative non-alcoholic options. Brands like Lucky Saint and Castle Free should feature prominently in retail offerings, especially in metropolitan hotspots like Cape Town and Johannesburg.
🏆
39,650
Sep 2025
peak month
📊
23,740
May 2026
latest
Yearly share
2022
12.1%
2023
17.9%
2024
28.8%
2025
27.5%
2026
13.7%
Key takeaways
✅Winner: See chart
🏪Checkers, Pick n Pay, Woolworths — lead retail channels
📊Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026
Consumer Insights: Trends in Mocktail Consumption
Consumer search behavior illuminates a significant cultural shift towards mocktails, revealing that South Africans are actively seeking flavorful alternatives to traditional alcoholic beverages. This trend is particularly pronounced in urban areas like Melville and Sea Point, where younger consumers frequent social hubs that offer diverse drink options. The rising popularity of food delivery platforms such as Mr D and Uber Eats has further expanded accessibility to these non-alcoholic drinks, reinforcing the trend.
The 'sober-curious' movement is not merely about abstaining from alcohol; it's about embracing a lifestyle that prioritizes health without sacrificing social experiences. As a result, events are increasingly accommodating this shift, promoting mocktail bars at parties and gatherings, particularly during the summer months in outdoor venues like Rooftop Garden. This evolving consumer behavior signals a long-term transformation that retailers can capitalize on.
What retailers should do
For retailers looking to capitalize on the mocktail surge, strategic stock choices are essential. National retailers such as Pick n Pay and Woolworths should prioritize stocking a range of high-quality non-alcoholic spirits and mixers. Brands like Erdinger Alkoholfrei and Savanna Non-Alcoholic should be front and center on the shelves to cater to this growing audience.
Furthermore, sparking interest with promotional displays featuring mocktail recipes can enhance consumer engagement. Checkers and Shoprite should also consider bundle offers that include essential ingredients for popular mocktails, making it easier for customers to create their own at home. This proactive approach will resonate particularly well with the emerg demographic that values both flavor and health in their beverage choices.
🛒 Retail action — stock this
Pick n PayCheckersShopriteWoolworths
mocktailsParty CityAce Party SuppliesBalloon Emporium
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Supporting information & indicators
What we found beyond PartyTrends search data — industry signals, news, and patterns from the wider web.
The mocktail trend in South Africa is witnessing remarkable growth, with a year-on-year increase of 58% in search interest. Averaging around 22,343 searches monthly, this surge indicates a significant shift in consumer preferences towards non-alcoholic beverages. As the trend continues to gain traction, projections suggest that the mocktail market could see further expansion into 2027, reflecting a broader cultural movement towards healthier drinking alternatives.
Regions such as Johannesburg and Pretoria are at the forefront of this movement, with numerous restaurants and bars adapting their menus to include innovative mocktails. The rise of the sober-curious generation, particularly among millennials and Gen Z, is driving demand for creative non-alcoholic options that cater to a lifestyle prioritizing wellness and inclusivity.
Local entrepreneurs are capitalizing on this trend, introducing unique flavors and ingredients to the mocktail scene. With the growing interest in alcohol-free drinks, South Africa's beverage landscape is evolving, offering a diverse range of options that appeal to both non-drinkers and those seeking a break from alcohol.
Findings & patterns
The surge in mocktail popularity is closely linked to changing social norms and health consciousness. As highlighted by News24, the sober-curious movement is particularly pronounced among younger demographics, who are increasingly opting for non-alcoholic beverages over traditional cocktails. This shift is not merely a trend; it reflects a deeper cultural transformation where inclusivity and health are becoming paramount in social gatherings.
Local entrepreneurs are responding to this demand with innovative products. For example, Nabeelah Bahadur's La Cabonada is recognized for creating unique, locally-made mocktails that add a touch of elegance to any event. This trend is further supported by the increasing presence of restaurants in Johannesburg and Pretoria that are crafting bespoke mocktail menus, showcasing the creativity and variety available in non-alcoholic drinks.
The market for ready-to-drink mocktails is also expected to grow significantly, with projections estimating a compound annual growth rate (CAGR) of 9.51% from 2026 to 2034. This growth is fueled by the rising consumer demand for convenient, high-quality mocktails that align with modern lifestyle choices. Reports from Deep Market Insights indicate the mocktails market in South Africa could reach USD 251.58 billion by 2034, underscoring the financial viability of this segment.
Moreover, the introduction of functional mocktails, which combine health benefits with flavor, is further enhancing the appeal of non-alcoholic beverages. As bars and restaurants innovate to attract teetotalers, the mocktail market is diversifying to include options that cater to health-conscious consumers. This trend is indicative of a broader shift towards mindful drinking that prioritizes well-being without sacrificing social enjoyment.
Key indicators
📈Search Interest GrowthMocktail searches have increased by 58% year-on-year, reflecting a growing consumer interest in non-alcoholic beverages.
📈Monthly Search VolumeAverage monthly searches for mocktails stand at approximately 22,343, indicating a robust and expanding market.
📈Cultural ShiftThe rise of the sober-curious movement among millennials and Gen Z is reshaping social drinking norms in South Africa.
📈Market Growth ProjectionThe South African mocktails market is projected to grow at a CAGR of 9.51%, with potential revenues reaching USD 251.58 billion by 2034.
📈Local EntrepreneurshipLocal brands like La Cabonada and Fehmz Mocktails are innovating within the mocktail space, emphasizing unique flavors and creativity.
📈Restaurant AdaptationRestaurants in major cities are increasingly offering bespoke mocktail menus, reflecting the demand for high-quality non-alcoholic options.
PartyTrends read
The rise of mocktails in South Africa signifies a transformative shift in beverage consumption patterns, particularly among younger generations who prioritize health and inclusivity. As the sober-curious movement gains momentum, brands and establishments are adapting to meet the evolving preferences of consumers.
Local entrepreneurs are leading the charge, creating innovative mocktails that not only taste great but also resonate with the cultural values of today's consumers. This trend is not just about avoiding alcohol; it's about embracing a lifestyle that celebrates creativity and well-being.
With projections indicating continued growth in the mocktail market, businesses that invest in developing unique and appealing non-alcoholic options will likely find success in this burgeoning segment.
Mocktails Market 2026-2035| Size, Share & Forecast(businessresearchinsights.com)Discusses the increasing popularity of mocktails, highlighting trends such as health consciousness and the rise of teetotalism, which are contributing to market growth.
Mocktails Market Research Report 2033(growthmarketreports.com)Highlights the trend of Zero-Sugar Mocktails, which aligns with the increasing consumer demand for healthier beverage options in the mocktails market.
Research compiled 2026-06-26 07:42:37 UTC UTC
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