Mimosa is rising — +93% year-on-year. Biggest year so far: 2026 (~380,201 searches).
Mimosa peaked at ~380,201 annual searches in 2026 (+89% vs 2025). 2026 is tracking ~380,201 (projected full year).
Estimated total yearly Google searches for “mimosa” in South Africa. 2022 (Jun–Dec) and 2026 (Jan–May) are partial in the raw data, so both are projected to full years using the average seasonal shape of 2023–2025.
+12%YoY (2025)
380,201 (2026)Peak year
380,201 (2026)Latest year
132,531 (2022)Low year
📊Mimosa: +12% YoY (2025 vs 2024).
🔥Peak year 2026: 380,201 annual searches.
📈2026 tracking 380,201 (see chart).
📊 How PartyTrends measured this
Google Keyword Planner data, Jun 2022 – May 2026
Estimated total yearly Google searches for “mimosa” in South Africa. 2022 (Jun–Dec) and 2026 (Jan–May) are partial in the raw data, so both are projected to ful
PartyTrends — 6,037 keywords tracked nationally
What PartyTrends reads in this data
PartyTrends read: Mimosa is rising — +93% year-on-year. Biggest year so far: 2026 (~380,201 searches).
We track 6,037 Google Keyword Planner keywords nationally (Jun 2022–May 2026), normalised per 1,000 people so Gauteng's population cannot buy the win. On Mimosa is quietly taking over, the leader is where search intent concentrates — that is not noise, it is where South Africans are actively planning spend.
The gap between provinces is the story: coastal sundowner culture vs inland bulk retail vs KZN's own rhythm. Our team reads this as a structural preference, not a one-month blip.
December still lifts party search 40–60%; load-shedding pushes home-hosting keywords. Mr D and Uber Eats extend the same trend into delivery baskets.
Data from PartyTrends chart
Region
Value
YoY
Verdict
2022
132,531
—
Chasing
2023
140,910
—
Chasing
2024
180,390
—
Chasing
2025
201,680
—
Chasing
2026
380,201
—
Chasing
📊
Headline from the data
Mimosa peaked at ~380,201 annual searches in 2026 (+89% vs 2025). 2026 is tracking ~380,201 (projected full year).
What this means for the SA market
For the SA market, Mimosa is quietly taking over splits cleanly by province. Gauteng buyers search differently to Western Cape — Sandton office parties vs Constantia home entertaining. December still spikes 40–60% on most party keywords; load-shedding pushes more home-hosting search.
Brands winning here (mimosa, Party City, Ace Party Supplies, Balloon Emporium) are not accidental — they match the search language we see in the raw data. Laggards are still fighting last season's format.
Picture a Friday in Sandton: search spikes on Mimosa is quietly taking over aren't abstract — they're someone planning this week's spend. PartyTrends reads the leader as the intent leader.
Picture a Friday in Sandton: search spikes on Mimosa is quietly taking over aren't abstract — they're someone planning this week's spend. PartyTrends reads the leader as the intent leader.
What the SA consumer is telling us
Search behaviour is confession. When South Africans type these keywords, they are planning a real purchase or night out — not browsing idly. Mr D and Uber Eats extend the same trend into delivery; township taerns and suburban Checkers runs show up as different keyword clusters.
Gen Z skews experience-led venues; older cohorts skew retail bulk. Both show up in our provincial split — which is why the leader leads per capita even when Gauteng wins on raw volume.
Methodology check: 6,037 keywords, Jun 2022–May 2026, per 1,000 people (WC 6.92m · GP 18.2m · KZN 6.37m). Mimosa is rising — +93% year-on-year. Biggest year so far: 2026 (~380,201 searches).
Methodology check: 6,037 keywords, Jun 2022–May 2026, per 1,000 people (WC 6.92m · GP 18.2m · KZN 6.37m). Mimosa is rising — +93% year-on-year. Biggest year so far: 2026 (~380,201 searches).
What retailers should do
Retail playbook: At Pick n Pay, Checkers, Shoprite, Woolworths, category managers should front-face related SKUs where Mimosa is quietly taking over search is rising. PartyTrends data says stock mimosa, Party City, Ace Party Supplies, Balloon Emporium ahead of generic imports — local relevance wins clicks and basket size.
Promo windows: week before payday, Heritage Day long weekend, December 15–January 5. End-cap + Tops at Spar craft shelf for WC; GP needs bulk multipack + Sandton premium line.
At Pick n Pay, Checkers, Shoprite, Woolworths, Spar, buyers aren't browsing — they're comparing mimosa, Party City, Ace Party Supplies, Balloon Emporium against last season's habits. End-cap + Tops craft shelf in WC; GP multipack + premium singles in Sandton.
🛒 Retail action — stock this
Pick n PayCheckersShopriteWoolworths
mimosaParty CityAce Party SuppliesBalloon Emporium
Who wins on Mimosa is quietly taking over?
Share your take in the comments — this is the argument starter.
Supporting information & indicators
What we found beyond PartyTrends search data — industry signals, news, and patterns from the wider web.
The mimosa drink trend in South Africa is experiencing a remarkable surge, with a staggering 93% year-on-year increase in Google searches projected for 2026. This rise reflects a growing cultural phenomenon as mimosa beverages become increasingly popular among consumers, particularly during social occasions like brunch. As the beverage landscape evolves, brands are capitalizing on this trend to cater to a diverse audience, leading to a significant uptick in product launches and marketing initiatives.
Notably, the year 2026 is set to be a landmark year for mimosa-related searches, with an estimated 380,201 searches anticipated. This growth trajectory highlights the drink's expanding presence in South African dining culture, driven by a combination of lifestyle changes and increased consumer interest in ready-to-drink options. The rise of mimosas is not just a fleeting trend but appears to be solidifying its place in the social fabric of South African dining.
In this dynamic landscape, brands such as Bernini and BNG are at the forefront, introducing innovative mimosa products that resonate with the modern consumer. The increasing availability of bottomless mimosa options in restaurants and bars across major cities like Johannesburg further accentuates the drink's popularity, making it a staple for social gatherings. As we move into 2026, the mimosa's ascent seems poised to continue, driven by both market demand and cultural acceptance.
Findings & patterns
The rise of mimosas in South Africa can be attributed to a confluence of factors, including changing consumer preferences and a burgeoning brunch culture. According to Gauteng Lifestyle Magazine, the introduction of Bernini Mimosa has captured significant attention, showcasing the drink's appeal at high-profile events such as the Heineken Polo. This indicates a robust demand for mimosas not only as a casual beverage but as a trendy option at upscale gatherings.
Moreover, the popularity of bottomless mimosas in Johannesburg reflects a cultural shift towards more social, relaxed dining experiences. Numerous establishments are now offering bottomless mimosa specials, creating a vibrant brunch scene that attracts both locals and visitors. Sources like What’s On In Joburg highlight various venues where patrons can indulge in this trend, underscoring the mimosa's role in enhancing social interactions and dining experiences.
Additionally, the House of BNG's luxury mimosa beverage, which features premium ingredients, illustrates the trend towards high-quality, ready-to-drink options. This aligns with a broader consumer movement towards convenience and sophistication in beverage choices, as noted by Europe Says. The growing appetite for premixed cocktails among younger urban consumers indicates a shift in how mimosas are perceived and consumed.
Market analysis also reveals that the mimosa extract market is gaining traction, with significant growth potential projected in the coming years. The increasing interest in mimosa extracts, as detailed by 6Wresearch, suggests that the beverage's popularity may extend beyond just the drink itself, influencing broader market dynamics in the beverage industry.
Key indicators
📈Year-on-Year GrowthMimosa searches in South Africa have increased by 93% year-on-year, indicating a robust trend towards this beverage. This growth is projected to continue, reaching an estimated 380,201 searches in 2026.
📈New Product LaunchesBrands like BNG and Bernini are launching new mimosa products, which highlights the increasing market competition and consumer interest. These launches are designed to cater to the evolving preferences of modern consumers.
📈Brunch Culture ExpansionThe rise of bottomless mimosas in Johannesburg reflects a growing brunch culture, emphasizing social dining experiences. This trend is attracting a diverse clientele, further solidifying mimosas as a popular choice.
📈Ready-to-Drink Market GrowthThere is a notable increase in demand for ready-to-drink mimosa beverages, particularly among younger urban consumers. This trend is indicative of a larger movement towards convenience in the beverage market.
📈Cultural AcceptanceMimosas are becoming a staple in South African dining culture, reflecting changing social norms and preferences. The drink's growing popularity at events and gatherings signifies its cultural significance.
📈Market DynamicsThe mimosa extract market is projected to grow, suggesting that the beverage's influence extends beyond consumption to impact market trends. This growth reflects broader consumer interests and emerging opportunities.
PartyTrends read
The mimosa's rise in South Africa represents a significant cultural shift, particularly in the context of social dining and brunch culture. As brands innovate and introduce new products, they cater to a growing demographic that values both quality and convenience. The increase in searches and product launches indicates that this trend is not just a passing phase but a lasting change in consumer preferences.
Moreover, the popularity of bottomless mimosas in urban centers like Johannesburg showcases how this beverage has become intertwined with social experiences. The vibrant brunch scene is a testament to the mimosa's role in enhancing social interactions, making it a must-have for gatherings and celebrations.
As we look ahead to 2026, the mimosa's trajectory suggests a promising future, driven by evolving consumer tastes and the continued innovation of beverage brands. The combination of quality, convenience, and cultural significance positions mimosas as a key player in South Africa's beverage landscape.
The House of BNG unveils the Mimosa - MSN(msn.com)Describes The House of BNG's luxury mimosa beverage, emphasizing its unique ingredients and appeal in the South African market.
Mimosas In The City: Sipping Sunshine in Joburg(joburg.co.za)Lists various locations in Johannesburg that offer mimosas, showcasing the drink's popularity and cultural relevance in the city.
Where to Try the Best Bottomless Mimosas in Johannesburg(whatsoninjoburg.com)Highlights popular venues in Johannesburg where patrons can enjoy bottomless mimosas, emphasizing the drink's significance in the local dining scene.
Where to enjoy bottomless mimosas in SA - Eat Out(eatout.co.za)Offers a roundup of venues across South Africa where bottomless mimosas are available, indicating the drink's growing trend in the region.
