Monthly searches for “milkshakes” in South Africa, Jun 2022 – May 2026.
+12%YoY
46,090 (Jan 2025)Peak month
44,570 (May 2026)Latest
30,760 (Jun 2022)Low point
📊Milkshakes: +12% year-on-year.
🔥Monthly average: 40,514 searches.
📈Peak: 46,090 (Jan 2025).
📊 How PartyTrends measured this
Tracked 6,037 keywords from Jun 2022 to May 2026.
Data normalised to searches per 1,000 people across provinces.
Forecasts for 2027-2028 based on linear trend fits.
Milkshake Fever: A South African Obsession
Milkshakes are gaining serious attention in South Africa, averag around 40,514 searches each month. This figure represents a noteworthy 12% year-on-year growth, indicating that the sweetness of these beverages is capturing more hearts and taste buds across the nation.
What stands out in our data is the geographic distribution of these searches. Gauteng leads the pack with a remarkable interest in milkshakes, boasting a higher search volume adjusted for population. This reflects both a cultural appreciation for indulgent treats and possibly a robust café culture, where establishments like The Milkshake Bar in Pretoria and Shake Shack in Johannesburg are thriving.
Moreover, the consistency of search behavior over the months shows that milkshakes aren't just a seasonal trend. The month leading up to the summer from November to December saw peaks, likely due to festive gatherings and holiday celebrations, allowing for greater indulgence.
As we project into 2027-2028, we anticipate the search volume to keep climbing, potentially reaching upwards of 51,000 searches a month. Our linear trend analysis suggests a continued embrace of this creamy delight, especially as new flavor profiles and artisanal options hit the market.
The implications of this growing interest in milkshakes are significant for the South African market. With Gauteng holding the lead, businesses in Johannesburg and Pretoria should focus their marketing efforts here, leverag social media and influencer promotions to tap into the youthful demographic that drives these searches.
However, regions like the Western Cape and KZN shouldn't be overlooked. The interest in milkshakes in these provinces is also on the rise, albeit at a slower pace. Retailers in Cape Town should consider unique flavor offerings, such as those from local brands like The Creamery or The Shake Shack, to draw in curious consumers looking for something special.
Retail dynamics also play a crucial role; supermarkets and convenience stores must stock popular brands such as Hershey's and Oreo for milkshake-making at home. The demand for premium ice cream and syrups is rising, indicating a shift in consumer behavior towards more indulgent home experiences.
🏆
46,090
Jan 2025
peak month
📊
44,570
May 2026
latest
Yearly share
2022
13.8%
2023
23.6%
2024
25.5%
2025
25.5%
2026
11.6%
Key takeaways
✅Winner: See chart
🏪Checkers, Pick n Pay, Woolworths — lead retail channels
📊Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026
Consumer Trends: What South Africans Crave
The search data reveals a fascinating portrait of South African consumers. Millennials and Gen Z are particularly drawn to the world of milkshakes, seeking not just classic flavors like vanilla and chocolate but also adventurous options such as salted caramel and matcha. This generational shift is visible in the rise of artisanal shake shops, such as Shake It Up in Cape Town, where creative toppings and health-conscious alternatives are abundant.
Moreover, the ease of access through delivery platforms like Mr D and Uber Eats means that consumers can enjoy their favorite milkshakes without leaving home. This convenience is driving a new wave of indulgence, particularly among suburban dwellers who might have previously visited brick-and-mortar shops. The emerg trend toward convenience is resulting in higher-than-expected milkshake sales.
Interestingly, search behavior suggests that consumers are not just looking for indulgence but also for experiential elements, such as milkshake-making kits for home use. This aligns with a growing DIY culture that encourages creativity and personalization within the kitchen.
What retailers should do
For retailers like Pick n Pay, Checkers, and Woolworths, the milkshake trend presents a golden opportunity to capture consumer interest. Stocking premium ice creams from brands like Ben & Jerry's, alongside a variety of syrups and toppings such as sprinkles and crushed biscuits, can enhance the shopping experience.
Additionally, exclusive collaborations with local artisanal brands, such as using Cape Town's The Lindt Chocolate Studio syrups, could draw customers seeking unique flavors. Displaying these products together could help create a compelling 'milkshake corner' within stores, making it easy for consumers to assemble their shake-making ingredients.
Moreover, marketing promotions around milkshake recipes, perhaps even competitions for customers to submit their flavors, could engage consumers and bolster sales significantly. As interest and demand grow, aligning product offerings with current trends is paramount to staying relevant in this blossoming market.
🛒 Retail action — stock this
Pick n PayCheckersShopriteWoolworths
milkshakes averages ~40,514 searches a monthParty CityAce Party SuppliesBalloon Emporium
What’s your favorite milkshake flavor?
Share your take in the comments — this is the argument starter.
Supporting information & indicators
What we found beyond PartyTrends search data — industry signals, news, and patterns from the wider web.
The milkshake market in South Africa is experiencing a notable surge in interest, with average monthly searches reaching approximately 40,514, reflecting a steady growth of 12% year-on-year. This trend indicates a robust consumer appetite for milkshakes, which have evolved from being a simple treat to a more complex offering on menus across the nation. The data suggests that milkshakes are not only popular among children but are increasingly appealing to a broader demographic, driven by innovative flavors and unique consumption occasions.
In the context of South Africa's vibrant food and beverage landscape, milkshakes have carved out a significant niche. The analysis of search trends reveals that consumers are actively seeking out milkshake options, leading to an increase in menu items across restaurants and cafes. This growing trend is supported by various market analyses that highlight the diverse flavors and formats being introduced, further fueling interest in this sweet indulgence.
Findings & patterns
The milkshake sub-category is a leading segment in South Africa's food and beverage market, constituting a significant portion of menu items offered by restaurants. According to a report by Verdict Foodservice, milkshakes dominate the menu landscape, surpassing other popular categories such as pizza and carbonated soft drinks. This prevalence indicates a strong consumer preference for milkshakes, suggesting they are a staple offering in dining establishments.
Forecasts for the packaged milkshake market in South Africa point towards continued growth, with projections for revenues and volumes expected to rise significantly between 2021 and 2031. A report from 6Wresearch outlines the various types of milkshakes, including dairy-based and plant-based options, highlighting a trend towards healthier alternatives that cater to evolving consumer preferences.
Milkshake consumption trends are also shifting, as noted by Tastewise, which identifies that brands are experimenting with flavors and formats to enhance the milkshake experience. This evolution reflects a broader trend within the food and beverage industry, where consumers are looking for unique and indulgent experiences. The increasing popularity of milkshakes can be attributed to their versatility and the creative ways in which they are being served.
Furthermore, local insights from Johannesburg reveal a vibrant scene for milkshake enthusiasts, with numerous establishments offering innovative and indulgent options. The Joburg ETC article highlights several popular spots known for their unique milkshake creations, showcasing the local culture's embrace of this sweet treat. This not only underscores the popularity of milkshakes but also emphasizes the importance of location in shaping consumer preferences.
Key indicators
📈Monthly SearchesMilkshake-related searches average around 40,514 per month, indicating growing consumer interest. This represents a 12% increase year-on-year, reflecting a steady upward trend.
📈Market ShareMilkshakes constitute a leading sub-category in food and beverage menus, surpassing other categories. This dominance suggests a strong and expanding market presence.
📈Packaged Milkshake GrowthForecasts indicate rising revenues and volumes in the packaged milkshake market through 2031. This growth trajectory highlights the increasing consumer demand for milkshake products.
📈Flavor InnovationBrands are innovating with new flavors and formats for milkshakes, responding to changing consumer preferences. This trend reflects a broader shift towards unique and indulgent food experiences.
PartyTrends read
The current landscape of milkshake consumption in South Africa illustrates a dynamic shift towards more creative and diverse offerings. As consumer preferences evolve, brands are stepping up to deliver innovative flavors and unique formats that cater to a wider audience. This trend not only enhances the milkshake experience but also positions these beverages as a staple in the South African food scene.
As the data indicates a steady increase in searches and market presence, stakeholders in the food and beverage industry should consider leveraging this trend. By focusing on quality ingredients and unique flavor profiles, businesses can capitalize on the growing popularity of milkshakes, ensuring they remain a sought-after indulgence in the South African market.
