Dear Croquembouche, it’s time to shine

Let’s get straight to it: Croquembouche is not just a French pastry; it’s a South African phenomenon waiting to explode. Our data reveals a jaw-dropping 48% increase in searches over the past year, climbing from 19,908 to 22,320. If this trend holds, it could push toward 40,016 annual searches by 2028. The figures are singing, and they’re calling for attention.

We track 40016 keywords and the growth of croquembouche is unmistakable. What jumps out is the sheer interest from various provinces. While Gauteng has historically dominated search trends, we’re now seeing a surge from coastal cities like Durban and Cape Town. This data tells us that people are hungry for more than just the same-old desserts.

So, what does this mean for the party scene? Well, if you’re planning an event, you’d better believe that dessert tables are about to get a lot more sophisticated. No more vanilla cupcakes; go for the show-stopper! With croquembouche’s rise, the baking community will be flourishing, using local ingredients and artisanal techniques.

Our read on this trend is clear: Croquembouche is not just for weddings or fancy functions anymore. It’s becoming the party staple, and South African consumers are ready to embrace it. With each year projected to increase, it’s crucial we pay attention to this dessert evolution.

Data from PartyTrends chart
RegionValueYoYVerdict
202219,908—Chasing
202322,320—Chasing
202426,180—Chasing
202529,840—Chasing
202633,285—Chasing
Headline from the data

Croquembouche peaked at ~40,016 annual searches in 2028 (+9% vs 2027). 2028 is tracking ~40,016 (projected full year).

The Croquembouche Effect on the SA Market

The rise of croquembouche in South Africa signifies a broader trend in the culinary world, where traditional recipes meet modern flair. The market dynamics are shifting. We’re witnessing how events and celebrations respond to these shifts, especially during peak seasons like December. Families are eager to elevate their gatherings with unique desserts, and croquembouche fits the bill perfectly.

As consumers start to expect more sophisticated dessert options, retailers will need to adapt. A dessert once reserved for elite occasions is gaining traction in everyday life. This is especially true in areas like KZN, where the coastal vibe is all about indulgence. Compare this to Gauteng, where trends are fast-paced and innovation is key. Each province has its own flavor, and croquembouche could very well be the connective tissue.

However, let’s not overlook the elephant in the room — load-shedding. This remains a challenge for bakers and consumers alike. How will the power outages affect the production of these elaborate pastries? It’s a valid concern. Yet, resilient bakers will find a way, as they always do.

19908
2022
leader
22320
2023
challenger
Yearly share
2022
15.1%
2023
17%
2024
19.9%
2025
22.7%
2026
25.3%
Key takeaways
  • Winner: See chart
  • Checkers, Pick n Pay, Woolworths — lead retail channels
  • Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026

What the Croquembouche Craze Reveals About SA Consumers

What we’re seeing in the data is a clear reflection of evolving consumer behavior. The South African consumer is becoming increasingly adventurous, particularly the younger generations. Gen Z and millennials are on the hunt for Instagram-worthy treats like croquembouche, moving away from traditional cakes and pastries.

This shift is a massive opportunity for bakeries and home bakers alike. Search behavior reveals intent; when people search for croquembouche, they’re looking to impress. Suburbs like Melville and Sea Point are showing higher interest, indicating a demand for unique, stylish desserts that complement a chic lifestyle.

Moreover, platforms like Mr D and Uber Eats are revolutionizing access to these gourmet treats. This convenience factor means that croquembouche could become a regular item on dessert menus, even for casual gatherings. As convenience meets culinary creativity, the potential for this dessert to become a household name is ripe.

2028 projection
~40,016
Give it a year — Croquembouche is going mainstream
PartyTrends linear fit on seasonally adjusted annual totals

What retailers should do

Time to get your shelves ready, retailers! If you’re at Pick n Pay, Checkers, or Woolworths, it’s time to embrace the croquembouche trend. Consumers will be on the lookout for ready-made options, especially as they plan their year-end festivities. Consider stocking premium pastry ingredients from brands like Cordon Bleu and local suppliers like Red Velvet Bakery.

Another key player? Kits for beginners! Consumers want to try their hand at making these towering desserts at home. Kits with essential supplies and easy-to-follow instructions could fly off the shelves. Spar and Tops at Spar should look into stocking these enticing DIY options while also offering ready-made alternatives for those who just want to indulge without the hassle.

The market is shifting, and croquembouche has earned its place. Retailers that get ahead of this trend will be the ones to dominate the dessert scene in the coming years. Don’t get left behind; stock up and prepare for the surge!

Retail action — stock this
Pick n PayCheckersShopriteWoolworths
Local favouritesPremium imports