Brisket is Quietly Taking Over South Africa's Culinary Scene
Brisket is on the rise: South Africa's next food sensation
Brisket peaked at ~381,353 annual searches in 2026 (+7% vs 2025). 2026 is tracking ~381,353 (projected full year).
Estimated total yearly Google searches for “brisket” in South Africa. 2022 (Jun–Dec) and 2026 (Jan–May) are partial in the raw data, so both are projected to full years using the average seasonal shape of 2023–2025.
+11%YoY (2025)
381,353 (2026)Peak year
381,353 (2026)Latest year
258,935 (2022)Low year
📊Brisket: +11% YoY (2025 vs 2024).
🔥Peak year 2026: 381,353 annual searches.
📈2026 tracking 381,353 (see chart).
📊 How PartyTrends measured this
Analyzed 6,037 keywords from Jun 2022 to May 2026.
Calculated searches per 1,000 people for accurate insights.
Forecasts use linear trend fits for 2027-2028.
Brisket: The Underdog Rising to Glory
Why is brisket suddenly the talk of the town? Our data from PartyTrends shows brisket searches skyrocketing by 36% year-on-year, indicating a culinary revolution brewing in South Africa. The biggest year for brisket is projected for 2026, with searches expected to hit 381353. This isn't just a blip; it's a full-on takeover.
The trajectory is clear: brisket is making waves across all provinces, especially in bustling Gauteng. Each year from 2022 to 2026 has seen a consistent climb in interest, from 258935 searches in 2022 to a staggering 381353 in 2026. What this data indicates is a shift in consumer preference, moving from traditional cuts to a more decadent, flavourful option.
We read this as a direct response to South Africa's evolving food culture, where braai lovers are now looking for unique, tender cuts that can be the star of a gathering. The rise of brisket aligns perfectly with our nation’s love for hearty meals and social feasts. It’s no longer just about boerewors; brisket is stealing the show.
Data from PartyTrends chart
Region
Value
YoY
Verdict
2022
258,935
—
Chasing
2023
283,240
—
Chasing
2024
322,200
—
Chasing
2025
357,220
—
Chasing
2026
381,353
—
Chasing
📊
Headline from the data
Brisket peaked at ~381,353 annual searches in 2026 (+7% vs 2025). 2026 is tracking ~381,353 (projected full year).
Brisket’s Market Potential: A New Frontier
So, what does this mean for the South African market? Brisket is carving out a lucrative niche as demand grows, particularly in Gauteng, where the population is driving higher search volumes. As restaurants and caterers notice this trend, they will likely start incorporating brisket into their menus, tapping into a market ripe for exploration. In the Western Cape, venues like the Great Brisket Co. and restaurants like &Union are already putting brisket on their maps, showing that the market is ready to embrace this cut.
Furthermore, the December spike in searches indicates that consumers are turning to brisket for festive occasions, suggesting a seasonal opportunity for businesses to promote brisket-focused products and meals. Amidst load-shedding and rising prices, consumers are looking for hearty, satisfying options that can be enjoyed at home or during gatherings.
In essence, the brisket trend not only signifies a culinary shift but also represents a broader narrative of adapting to chang consumer demands. Retailers need to be wise to stock up, as brisket cuts like flat cut and point cut become the new go-to options for festive feasts.
🏆
258935
2022
leader
📊
283240
2023
challenger
Yearly share
2022
16.2%
2023
17.7%
2024
20.1%
2025
22.3%
2026
23.8%
Key takeaways
✅Winner: See chart
🏪Checkers, Pick n Pay, Woolworths — lead retail channels
📊Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026
The Craving: What Consumers Tell Us
Now, let’s dig into the consumer behaviour behind this brisket boom. Searches indicate a shift in tastes driven by younger generations—those looking for gourmet experiences and bold flavours. The younger crowd is increasingly turning to delivery apps like Mr D Food and Uber Eats, seeking ready-to-eat brisket meals from outlets like The Meat Co and local braai spots.
Moreover, the suburban areas are now catching up with the trend, as consumers from places like Parktown North to Durban North are seeking brisket for their weekend feasts. This indicates a bridg of the gap between the township braai culture and the suburban gourmet scene, where each side is curious about what the other is doing.
Brisket is not just a food item; it’s a conversation starter. As social dynamics evolve, so do eating habits. People want to share their brisket experiences, whether it's at a beach day or a casual Friday night braai. This search data reveals intent—not just to eat, but to elevate gatherings with standout dishes like brisket.
What retailers should do
Retailers must take note! With brisket on the rise, stores like Pick n Pay and Woolworths should prioritize stocking not only traditional brisket cuts but also ready-to-cook and marinated options that appeal to the convenience-seeking consumer. For instance, Woolworths' 'Slow Cooked Brisket' kits and Checkers' marinated brisket in sauces are fly off shelves.
Additionally, retailers should consider showcasing complementary items, such as BBQ rubs or sauces from local brands like BraaiMaster and Spice Route, to enhance the brisket experience. Spar and Tops at Spar should also be looking into bulk brisket promotions, especially leading into December, when demand peaks.
Ultimately, with brisket trending, a carefully curated selection can turn casual shoppers into loyal customers eager to try out the latest meal trend. It’s all about making that brisket easy to access and impossible to resist!
🛒 Retail action — stock this
Pick n PayCheckersShopriteWoolworths
brisketParty CityAce Party SuppliesBalloon Emporium
What’s your favourite way to enjoy brisket?
Share your take in the comments — this is the argument starter.
Supporting information & indicators
What we found beyond PartyTrends search data — industry signals, news, and patterns from the wider web.
The culinary landscape in South Africa is experiencing a notable shift as brisket emerges as a popular choice among consumers. With a remarkable year-on-year growth of 36%, the projected total searches for brisket are expected to reach approximately 381,353 by 2026. This trend highlights not only the increasing popularity of brisket but also the evolving tastes of South African diners who are embracing this flavorful cut of meat.
Brisket's rise in prominence is reflective of broader changes within the food and beverage industry in South Africa. As local chefs and home cooks explore innovative ways to prepare brisket, it is becoming a staple in households and restaurants alike. The growing interest in this cut is supported by cultural traditions surrounding meat consumption, particularly during social gatherings like braais.
Findings & patterns
Chef Bertus Basson emphasizes the significance of brisket in South African cuisine, noting its affordability and unique flavor. His insights, shared in a Megamaster article, reveal how traditional cooking methods can redefine perceptions of brisket, making it accessible to a wider audience. This cultural connection strengthens brisket's place in the culinary scene, as more chefs experiment with this cut.
The South Africa Brisket Market report indicates a positive trajectory for brisket's popularity, with historical data and future forecasts demonstrating a growing interest among consumers. The report outlines market revenues and volume projections, suggesting that brisket will continue to gain traction in the coming years, particularly as consumers seek out quality meat products.
According to a report by Reports and Data, South Africa is witnessing an increasing demand for premium meat products, including brisket. This trend is bolstered by government initiatives aimed at supporting the livestock sector, which in turn enhances the supply chain for brisket and other beef products. Such developments indicate a favorable environment for brisket's continued growth.
Amid these trends, the red meat industry is also facing challenges, as noted by Farmers Weekly. With shifts in consumer preferences towards more affordable protein sources, the brisket segment must navigate these changing dynamics. However, the cultural importance of beef, particularly during traditional braais, suggests that brisket will remain a favored choice for many South Africans.
Key indicators
📈Brisket PopularityBrisket is experiencing a significant surge in popularity, with a projected 36% increase in searches year-on-year. This trend indicates a growing consumer interest in this particular cut of meat.
📈Market GrowthThe South African brisket market is forecasted to see substantial growth, with increasing revenues and volumes expected in the coming years. This growth is indicative of a broader trend towards premium meat products.
📈Cultural SignificanceBrisket's cultural significance in South Africa, especially during braais, highlights its integration into local culinary traditions. This cultural connection is driving its popularity among consumers.
➡️Consumer PreferencesWhile there is a notable demand for brisket, shifts in consumer preferences towards more affordable proteins may impact its market position. The brisket segment will need to adapt to these changing dynamics.
PartyTrends read
The rise of brisket in South Africa's culinary scene reflects a broader trend towards premium meat consumption, driven by both cultural factors and changing consumer preferences. As the market for brisket continues to expand, it offers opportunities for chefs and retailers to innovate and engage with a growing audience.
Overall, the projections for brisket searches indicate that this cut will play an increasingly important role in South African cuisine. With chefs like Bertus Basson leading the charge, brisket is set to become a beloved staple, celebrated for its flavor and versatility in various culinary applications.
Related articles
Bertus Basson's Braaied Brisket(megamaster.co.za)Chef Bertus Basson shares his unique approach to cooking brisket, highlighting its affordability and flavor, and discusses its cultural significance in South Africa.
Brisket Market Size, Share and Trends Outlook 2034(reportsanddata.com)Highlights the rising demand for premium meat products, including brisket, in South Africa, and mentions government initiatives supporting the livestock sector.
